{"product_id":"the-zoom-drama-at-the-touch-of-a-lever-paperback-softback-9780813587202","title":"The Zoom; Drama at the Touch of a Lever (Paperback \/ softback) 9780813587202","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Zoom\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eDrama at the Touch of a Lever\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eNick Hall (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780813587202\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 11 May 2018\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e226 pages, 25 b-w photographs\u003cbr\u003e22.9 x 15.2 x 1.5 cm, 0.318 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e\n\u003cdiv\u003e\u003ca href='\"https:\/\/www.chronicle.com\/article\/Weekly-Book-List-June-8-2018\/243561\"'\u003e\"New Scholarly Books: Weekly Book List, June 8,\" by Nina C. Ayoub\u003c\/a\u003e\u003c\/div\u003e— Chronicle of Higher Education\u003c\/div\u003e\n\u003cbr\u003e \u003cdiv\u003e\n\u003cdiv\u003e\"Outstanding and engaging, \u003ci\u003eZoom\u003c\/i\u003e makes a significant contribution to the scholarship of cinematography, allowing scholars to see zoom technology afresh.\"\u003c\/div\u003e— Patrick Keating, editor of Cinematography\u003c\/div\u003e\n\u003cbr\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e \u003cdiv\u003eFrom the queasy zooms in Alfred Hitchcock's \u003ci\u003eVertigo\u003c\/i\u003e to the avant-garde mystery of Michael Snow's \u003ci\u003eWavelength\u003c\/i\u003e, from the excitement of televised baseball to the drama of the political convention, the zoom shot is instantly recognizable and highly controversial. In \u003ci\u003eThe Zoom\u003c\/i\u003e, Nick Hall traces the century-spanning history of the zoom lens in American film and television. From late 1920s silent features to the psychedelic experiments of the 1960s and beyond, the book describes how inventors battled to provide film and television studios with practical zoom lenses, and how cinematographers clashed over the right ways to use the new zooms. Hall demonstrates how the zoom brought life and energy to cinema decades before the zoom boom of the 1970s and reveals how the zoom continues to play a vital and often overlooked role in the production of contemporary film and television.  \u003c\/div\u003e \u003c\/div\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e\u003cdiv\u003e1 \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Introduction\u003cbr\u003e 2 \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Drama at the Touch of a Lever\u003cbr\u003e 3 \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Take Me Out To the Ball Game\u003cbr\u003e 4 \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Unlimited Horizons\u003cbr\u003e 5 \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Creepers and Neck-Snappers\u003cbr\u003e 6 \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e The Zoom Boom\u003cbr\u003e 7 \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Contemporary Zooms\u003cbr\u003e Acknowledgments\u003cbr\u003e Selected Bibliography\u003cbr\u003e Index\u003cbr\u003e  \u003cbr\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Rutgers University Press","offers":[{"title":"Brand New","offer_id":52740237099288,"sku":"9780813587202","price":29.39,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-zoom-drama-at-the-touch-of-a-lever-paperback-softback-9780813587202","provider":"Freshly Printed Books","version":"1.0","type":"link"}