{"product_id":"the-youtube-formula-how-anyone-can-unlock-the-algorithm-to-drive-views-build-an-audience-and-grow-revenue-hardback-9781119716020","title":"The YouTube Formula; How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue (Hardback) 9781119716020","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe YouTube Formula\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDerral Eves (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781119716020, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 22 April 2021\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e352 pages\u003cbr\u003e23.4 x 16 x 3.6 cm, 0.544 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eThe \u003ci\u003eWall Street Journal \u003c\/i\u003ebestseller!\u003cbr\u003e\u003cbr\u003eComes with free online companion course \u003cbr\u003e\u003cbr\u003eLearn the secrets to getting dramatic results on YouTube\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDerral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In \u003ci\u003eThe YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue\u003c\/i\u003e, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.\u003c\/p\u003e \u003cp\u003eFull of actionable advice and concrete strategies, this book teaches readers how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLaunch a channel\u003c\/li\u003e \u003cli\u003eCreate life-changing content\u003c\/li\u003e \u003cli\u003eDrive rapid view and subscriber growth\u003c\/li\u003e \u003cli\u003eBuild a brand and increase engagement\u003c\/li\u003e \u003cli\u003eImprove searchability\u003c\/li\u003e \u003cli\u003eMonetize content and audience\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eReplete with case studies and information from successful YouTube creators, \u003ci\u003eThe YouTube Formula\u003c\/i\u003e is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eDedication vii\u003c\/p\u003e \u003cp\u003eForeword xiii\u003c\/p\u003e \u003cp\u003eIntroduction xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I The Platform\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Try, Fail, Analyze, Adjust: A YouTube History Lesson 3\u003c\/p\u003e \u003cp\u003e2 The YouTube Ecosystem 9\u003c\/p\u003e \u003cp\u003e3 The YouTube AI: A Deep Learning Machine 21\u003c\/p\u003e \u003cp\u003e4 The Algorithm Breakdown 27\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II The Opportunity\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5 Why Most YouTube Channels Fail to Succeed 41\u003c\/p\u003e \u003cp\u003e6 Make Money Partnering with YouTube 57\u003c\/p\u003e \u003cp\u003e7 Use Your Influence to Generate Big Money 75\u003c\/p\u003e \u003cp\u003e8 The Real Power of Your Influence: Making a Difference 87\u003c\/p\u003e \u003cp\u003e9 How Businesses Extend Their Reach and Drive Revenue 95\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III The YouTube Formula\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10 The Data-Driven, Human-Centered Formula 115\u003c\/p\u003e \u003cp\u003e11 Identify Your Audience 127\u003c\/p\u003e \u003cp\u003e12 Recon and Research 143\u003c\/p\u003e \u003cp\u003e13 Content Is King 153\u003c\/p\u003e \u003cp\u003e14 Feedback Is Queen 169\u003c\/p\u003e \u003cp\u003e15 Title and Thumbnail: Success Starts with a Click 183\u003c\/p\u003e \u003cp\u003e16 Engaging Viewers’ Attention So They Watch More 211\u003c\/p\u003e \u003cp\u003e17 Creating a YouTube Content Strategy 223\u003c\/p\u003e \u003cp\u003e18 Building a Community around Your Content 251\u003c\/p\u003e \u003cp\u003e19 Optimizing, Launching, and Promoting Your Video 269\u003c\/p\u003e \u003cp\u003e20 Tweaking Your Content 283\u003c\/p\u003e \u003cp\u003e21 Try, Fail, Analyze, Adjust: Your YouTube Success 295\u003cbr\u003e\u003cbr\u003e Appendix: Free YouTube Formula Bonus Companion Course 301\u003cbr\u003e\u003cbr\u003e About the Author 303\u003cbr\u003e\u003cbr\u003e This Is Not Your Normal Acknowledgement 305\u003cbr\u003e\u003cbr\u003e Index 307\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52453415584024,"sku":"9781119716020","price":15.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781119716020_327106.jpg?v=1785284161","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-youtube-formula-how-anyone-can-unlock-the-algorithm-to-drive-views-build-an-audience-and-grow-revenue-hardback-9781119716020","provider":"Freshly Printed Books","version":"1.0","type":"link"}