{"product_id":"the-winning-message-candidate-behavior-campaign-discourse-and-democracy-hardback-9780521807333","title":"The Winning Message; Candidate Behavior, Campaign Discourse, and Democracy (Hardback) 9780521807333","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Winning Message\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eCandidate Behavior, Campaign Discourse, and Democracy\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis study investigates candidate behavior in American electoral campaigns.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAdam F. Simon (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521807333, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 9 May 2002\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e198 pages, 14 b\/w illus.  24 tables\u003cbr\u003e23.6 x 15.7 x 1.7 cm, 0.46 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"The deliberative character of political campaigns is an important subject worthy of careful and serious attention, which is what it receives in Adam Simon's The Winning Message.\"   Perspectives on Politics\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis study investigates candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? The project takes an innovative approach to answering this question by bringing together critical and empirical methods as well as game theory in a sophisticated yet readable text. The answer comes in four parts. First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he shows that candidates' self-interest in winning leads them to avoid dialogue, that is substantive campaign discourse. Third, he demonstrates the beneficial effects produced by the little dialogue that actually occurs. Fourth, he pinpoints the forces responsible for these rare occurrences. The major lesson of this work is that campaign reform under its present guise will not bring about the more substantive campaigns that the public desires.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eList of figures\u003cbr\u003e List of tables\u003cbr\u003e Acknowledgments\u003cbr\u003e 1. Introduction\u003cbr\u003e 2. Dialogue: a standard for campaign discourse\u003cbr\u003e 3. Understanding campaigns: background, theory, and methods\u003cbr\u003e 4. The ventriloquist's hand: a game-theoretic model of campaigns\u003cbr\u003e 5. Duck or Punch? Dialogue in a California Gubernatorial Election\u003cbr\u003e 6. Dialogue and its effects in contemporary American elections\u003cbr\u003e 7. Explaining and predicting the occurrence of dialogue\u003cbr\u003e 8. Conclusion: toward more substantive campaign discourse\u003cbr\u003e Appendix A. Analysis of the model of campaigns in mass elections\u003cbr\u003e Appendix B. Experimental procedures\u003cbr\u003e References\u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Political parties [\u003ca title=\"See our other books on Political parties\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Political%20parties%20%5BJPL%5D%22\"\u003eJPL\u003c\/a\u003e], Political structure \u0026amp; processes [\u003ca title=\"See our other books on Political structure \u0026amp; processes\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Political%20structure%20\u0026amp;%20processes%20%5BJPH%5D%22\"\u003eJPH\u003c\/a\u003e], Politics \u0026amp; government [\u003ca title=\"See our other books on Politics \u0026amp; government\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Politics%20\u0026amp;%20government%20%5BJP%5D%22\"\u003eJP\u003c\/a\u003e], Media studies [\u003ca title=\"See our other books on Media studies\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Media%20studies%20%5BJFD%5D%22\"\u003eJFD\u003c\/a\u003e], Regional studies [\u003ca title=\"See our other books on Regional studies\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Regional%20studies%20%5BGTB%5D%22\"\u003eGTB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46265122521368,"sku":"9780521807333","price":65.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521001915.jpg?v=1692019689","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-winning-message-candidate-behavior-campaign-discourse-and-democracy-hardback-9780521807333","provider":"Freshly Printed Books","version":"1.0","type":"link"}