{"product_id":"the-virus-paradigm-a-planetary-ecology-of-the-mind-paperback-9781108965811","title":"The Virus Paradigm; A Planetary Ecology of the Mind (Paperback \/ softback) 9781108965811","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Virus Paradigm\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Planetary Ecology of the Mind\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis Element sheds light on how virality has become the most powerful metaphor available to describe very different phenomena.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eRoberto Marchesini (Author), Sarah De Sanctis (Translated by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781108965811, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 18 February 2021\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e75 pages\u003cbr\u003e23 x 15 x 0.5 cm, 0.12 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eIn recent years, the word 'virus' has lost its biological perimeter of reference to acquire a much broader – could say 'paradigmatic' – meaning. The term 'virus' can be seen as a key word or an explanatory model also for processes that go beyond the infectious sphere. Every event appears to have a viral character: from the way information is transmitted to the processes of cultural globalization, from the impact of human beings on the planet to the subversion of ecosystems, from pandemic risks to the demographic increase on the planet. This seems to be indeed the Age of the Virus. Its model can be applied to most of the phenomena that characterize the twenty-first. Its profile – its looming and invisible nature, its ability to use other people's resources to spread and to transform into a dangerous doppelganger – is perfect to represent the fears of the contemporary age.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. A Virus for the Planet\u003cbr\u003e 2. Pandemics and Individual Freedoms\u003cbr\u003e 3. The Technological Virus\u003cbr\u003e 4. The Return of the Body\u003cbr\u003e 5. The Posthumanist View.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Virology [\u003ca title=\"See our other books on Virology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Virology%20%5Bnon-medical%5D%20%5BPSGL%5D%22\"\u003enon-medical PSGL\u003c\/a\u003e], Society \u0026amp; culture: general [\u003ca title=\"See our other books on Society \u0026amp; culture: general\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Society%20\u0026amp;%20culture:%20general%20%5BJF%5D%22\"\u003eJF\u003c\/a\u003e], Humanities [\u003ca title=\"See our other books on Humanities\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Humanities%20%5BH%5D%22\"\u003eH\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46004385743128,"sku":"9781108965811","price":17.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781108965811i.jpg?v=1696728152","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-virus-paradigm-a-planetary-ecology-of-the-mind-paperback-9781108965811","provider":"Freshly Printed Books","version":"1.0","type":"link"}