{"product_id":"the-virtual-sales-handbook-a-hands-on-approach-to-engaging-customers-hardback-9781119775768","title":"The Virtual Sales Handbook; A Hands-on Approach to Engaging Customers (Hardback) 9781119775768","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Virtual Sales Handbook\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Hands-on Approach to Engaging Customers\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMante Kvedare (Author), Christian Milner Nymand (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781119775768, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 25 February 2021\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages\u003cbr\u003e22.4 x 15.2 x 2.3 cm, 0.476 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eLearn to engage your B2B customers through effective virtual sales meetings and presentations \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe global COVID-19 pandemic has radically changed how business-to-business companies interact with their customers. The traditional face-to-face meeting has quickly become a thing of the past—the virtual customer engagement model is the new normal. To secure existing and future revenue streams in the virtual B2B sales environment, companies must equip their commercial frontline with the confidence, skills, and tools necessary for effectively engaging customers virtually.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Virtual Sales Handbook: A Hands-on Approach to Engaging Customers\u003c\/i\u003e is designed for sales reps, commercial managers, customer relationship managers, and other customer-facing professionals working in the virtual realm. Step-by-step, readers learn to prepare for a virtual sales meeting, create compelling virtual presentations, build energy through effective openers, develop trust in the virtual world, drive impact through virtual meeting follow-up, and much more. Throughout the book, readers are provided with an abundance of tips and tricks, illustrative examples and case studies, and actionable strategies based on extensive implementation and upskilling experience.\u003c\/p\u003e \u003cp\u003eWritten by two authors with deep knowledge and expertise in operationalizing virtual commercial sales and marketing methods and tools, this must-have guide will help you:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eNavigate the world of virtual sales\u003c\/li\u003e \u003cli\u003eOvercome the barriers of virtual customer interaction\u003c\/li\u003e \u003cli\u003eEvaluate the strengths and weaknesses of different virtual sales models\u003c\/li\u003e \u003cli\u003ePlan and execute effective virtual sales meetings\u003c\/li\u003e \u003cli\u003eBuild engaging storylines and presentations\u003c\/li\u003e \u003cli\u003eLead the transformation from physical to virtual sales\u003c\/li\u003e \u003cli\u003eLeverage effective virtual customer engagement techniques\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Virtual Sales Handbook: A Hands-on Approach to Engaging Customers\u003c\/i\u003e is an indispensable resource for C-suite executives, business leaders, senior sales managers, sales representatives, account managers, and anyone on the commercial frontline.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eChapter 1: Navigating the World of Virtual Sales\u003c\/p\u003e \u003cp\u003eChapter 2: Overcoming the Barriers of Virtual Customer Interaction\u003c\/p\u003e \u003cp\u003eChapter 3: The Hybrid Sales Model\u003c\/p\u003e \u003cp\u003eChapter 4: Preparing for an Effective Virtual Sales Meeting\u003c\/p\u003e \u003cp\u003eChapter 5: Building Engaging Virtual Sales Meeting Storylines and Presentations\u003c\/p\u003e \u003cp\u003eChapter 6: Effective Virtual Customer Engagement\u003c\/p\u003e \u003cp\u003eChapter 7: Executing the Virtual Sales Meeting\u003c\/p\u003e \u003cp\u003eChapter 8: Leading the Transformation from Physical to Virtual Sales\u003c\/p\u003e \u003cp\u003eConclusion\u003c\/p\u003e \u003cp\u003eEpilogue\u003c\/p\u003e \u003cp\u003eReferences\u003c\/p\u003e \u003cp\u003eNotes\u003c\/p\u003e \u003cp\u003eAbout the Authors\u003c\/p\u003e \u003cp\u003eAcknowledgements\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52507420754200,"sku":"9781119775768","price":16.37,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781119775768.jpg?v=1786446307","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-virtual-sales-handbook-a-hands-on-approach-to-engaging-customers-hardback-9781119775768","provider":"Freshly Printed Books","version":"1.0","type":"link"}