{"product_id":"the-very-good-marketing-guide-how-to-grow-your-business-on-a-budget-paperback-softback-9781394184552","title":"The Very Good Marketing Guide; How to Grow Your Business on a Budget (Paperback \/ softback) 9781394184552","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Very Good Marketing Guide\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow to Grow Your Business on a Budget\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAmy Miocevich (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394184552, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 2 August 2023\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e22.6 x 15.2 x 2.3 cm, 0.318 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eGrow your business faster with this revolutionary marketing framework\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eDo you want to stop wasting time and money on marketing that doesn’t get results? \u003ci\u003eThe Very Good Marketing Guide \u003c\/i\u003eexplains exactly where to spend your next marketing dollar and where to focus your attention — so your marketing will make a real difference in growing your business and profits. \u003c\/p\u003e\n\u003cp\u003eIn this book, marketing expert Amy Miocevich shares a simple but genius 5-step model for marketing your small business. She reveals crucial insights into why marketing fails, including common mistakes and marketing myths, and shows you how to assess where and why your marketing is most effective. With \u003ci\u003eThe Very Good Marketing Guide\u003c\/i\u003e, you’ll create targeted solutions for turning strangers into customers — and customers into superfans of your business and brand. \u003c\/p\u003e\n\u003cp\u003eWhether you’re a manager, a small business owner, or an entrepreneur, you’ll learn how to: \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eUnderstand and use your marketing data more effectively\u003c\/li\u003e \u003cli\u003eImprove conversion rates at every touch point\u003c\/li\u003e \u003cli\u003eNurture your most valuable customer and client relationships\u003c\/li\u003e \u003cli\u003eMake sure your website and social media are doing what they should\u003c\/li\u003e \u003cli\u003eCreate a marketing strategy that’s uniquely suited to your business’s needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWith a clear and practical framework, real-life examples, and timeless principles you can apply, this is the ultimate practical guide for marketing success. \u003ci\u003eThe Very Good Marketing Guide\u003c\/i\u003e will help you to direct your energy where it gets the best results … which ultimately means you can get back to doing what your business does best!\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAbout the author ix\u003c\/p\u003e \u003cp\u003eWhy I wrote this book xi\u003c\/p\u003e \u003cp\u003eIntroduction xv\u003c\/p\u003e \u003cp\u003ePart I: There’s a problem\u003c\/p\u003e \u003cp\u003e1 Your marketing plan is failing and taking your profits with it 3\u003c\/p\u003e \u003cp\u003e2 The Very Good Marketing Framework 31\u003c\/p\u003e \u003cp\u003e3 Beat your marketing bottleneck 49 Introducing the bottleneck quiz 61\u003c\/p\u003e \u003cp\u003ePart II: Beating your bottlenecks\u003c\/p\u003e \u003cp\u003e4 How to turn a Stranger into a Visitor 71\u003c\/p\u003e \u003cp\u003e5 How to turn a Visitor into a Lead 109\u003c\/p\u003e \u003cp\u003e6 How to turn a Lead into a Customer 143\u003c\/p\u003e \u003cp\u003e7 How to turn a Customer into a Fan 165\u003c\/p\u003e \u003cp\u003e8 How to turn a Fan into Jam 187\u003c\/p\u003e \u003cp\u003eBringing it all together 209\u003c\/p\u003e \u003cp\u003eIndex 213\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52502999269656,"sku":"9781394184552","price":15.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394184552.jpg?v=1786322933","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-very-good-marketing-guide-how-to-grow-your-business-on-a-budget-paperback-softback-9781394184552","provider":"Freshly Printed Books","version":"1.0","type":"link"}