{"product_id":"the-versatile-salesperson-selling-the-way-your-customer-wants-to-buy-paperback-softback-9780471503798","title":"The Versatile Salesperson; Selling the Way Your Customer Wants to Buy (Paperback \/ softback) 9780471503798","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Versatile Salesperson\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eSelling the Way Your Customer Wants to Buy\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eRoger Wenschlag (Author), Sharon Skeeter (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471503798, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 23 August 1989\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e216 pages\u003cbr\u003e23.2 x 15.2 x 1.3 cm, 0.336 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis guide will help you develop your selling skills and increase sales. Shows how to acquire sales versatility and the ability to develop and maintain profitable, long-term business relationships. Highlights the selling preferences of several ?social styles,? helps you identify the social style of your buyers--quickly and accurately, and reveals how to adapt your selling behavior to make your buyer more comfortable.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eVersatility: The Key to Competence in Selling.\u003cbr\u003e \u003cbr\u003e Behavior: The Key to Social Styles.\u003cbr\u003e \u003cbr\u003e The Analytical: ``Practical Suggestions Are What I Need.'' TheDriver: ``Show Me I Can Get Some Bottom-Line Results.'' TheExpressive: ``I Like Salespeople Who Are Competent, Imaginative.''The Amiable: ``Show Concern for Me and My Problems.'' Ask-AssertiveBackup Behavior: Flight.\u003cbr\u003e \u003cbr\u003e Tell-Assertive Backup Behavior: Fight.\u003cbr\u003e \u003cbr\u003e Strategies for Selling to Ask-Assertive Buyers.\u003cbr\u003e \u003cbr\u003e Strategies for Selling to Tell-Assertive Buyers.\u003cbr\u003e \u003cbr\u003e Versatility: How to Modify Your Style.\u003cbr\u003e \u003cbr\u003e Appendix A: Impact on Social Style on Customers.\u003cbr\u003e \u003cbr\u003e Appendix B: Social Style Identification.\u003cbr\u003e \u003cbr\u003e Appendix C: Strategy for Selling.\u003cbr\u003e \u003cbr\u003e Appendix D: Social Style Summary.\u003cbr\u003e \u003cbr\u003e Appendix E: Sales Strategy Planning Sheet.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52507334476056,"sku":"9780471503798","price":19.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471503798.jpg?v=1786444393","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-versatile-salesperson-selling-the-way-your-customer-wants-to-buy-paperback-softback-9780471503798","provider":"Freshly Printed Books","version":"1.0","type":"link"}