{"product_id":"the-value-of-arts-for-business-hardback-9780521769518","title":"The Value of Arts for Business (Hardback) 9780521769518","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Value of Arts for Business\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThis book shows how the arts can be used to enhance value-creation capacity and boost business performance.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eGiovanni Schiuma (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521769518, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 19 May 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e304 pages\u003cbr\u003e23.5 x 16 x 2 cm, 0.61 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'This book asks - and answers - an important question: what is the role of arts in business? Beautifully explained, The Value of Arts for Business shows how you can use the arts to stimulate innovation … as well as engagement and passion. An important work on an important subject.' Andy Neely, Advanced Institute of Management Research\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. Firstly, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ABIs. Secondly, the Arts Benefits Constellation shows how to assess the benefits of using ABIs. Finally, the Arts Value Map shows how ABIs can be integrated and aligned with organisational strategy and operations. These models lay the foundations for a new research area exploring the links between arts and business.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eLists of figures\u003cbr\u003e List of tables\u003cbr\u003e Acknowledgements\u003cbr\u003e Introduction\u003cbr\u003e 1. Why the arts matter in management\u003cbr\u003e 2. The arts into actions: Arts-based Initiatives\u003cbr\u003e 3. The value of Arts-based Initiatives in business\u003cbr\u003e 4. Arts-based Initiatives and business performances\u003cbr\u003e 5. Managing Arts-based Initiatives for business performance improvements\u003cbr\u003e A final reflection\u003cbr\u003e Notes\u003cbr\u003e References\u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business communication \u0026amp; presentation [\u003ca title=\"See our other books on Business communication \u0026amp; presentation\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20communication%20\u0026amp;%20presentation%20%5BKJP%5D%22\"\u003eKJP\u003c\/a\u003e], Project management [\u003ca title=\"See our other books on Project management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Project%20management%20%5BKJMP%5D%22\"\u003eKJMP\u003c\/a\u003e], Management \u0026amp; management techniques [\u003ca title=\"See our other books on Management \u0026amp; management techniques\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Management%20\u0026amp;%20management%20techniques%20%5BKJM%5D%22\"\u003eKJM\u003c\/a\u003e], Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e], Music [\u003ca title=\"See our other books on Music\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Music%20%5BAV%5D%22\"\u003eAV\u003c\/a\u003e], The arts [\u003ca title=\"See our other books on The arts\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22The%20arts%20%5BA%5D%22\"\u003eA\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46265050431768,"sku":"9780521769518","price":57.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521769518i.jpg?v=1692019093","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-value-of-arts-for-business-hardback-9780521769518","provider":"Freshly Printed Books","version":"1.0","type":"link"}