{"product_id":"the-ux-five-second-rules-guidelines-for-user-experience-designs-simplest-testing-technique-paperback-9780128005347","title":"The UX Five-Second Rules; Guidelines for User Experience Design's Simplest Testing Technique (Paperback) 9780128005347","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe UX Five-Second Rules\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eGuidelines for User Experience Design's Simplest Testing Technique\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eA succinct guidebook to this useful UX design test\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003ePaul Doncaster (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780128005347, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 27 April 2014\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e140 pages\u003cbr\u003e22.9 x 15.1 x 1 cm, 0.18 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"...teaches you everything you need to know about how to design a sound user survey, including how to design sound questions, how to ensure images being tested are accessible, how to properly order survey questions to maximize response rates, and more.\" --\u003cb\u003eTechnical Communication, The UX Five-Second Rules\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"... I came away with a clear understanding of when to use the five-second test method, and an even stronger respect for the ability to write high-performing online study questions.\"--\u003cb\u003eUser Experience Magazine, The UX Five-Second Rules\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"For those readers who are considering or already working with the five-second test technique, this is a worthwhile book. It is a short and quick read that will help these groups be more effective in working with this method of evaluation.\" - \u003cb\u003eComputing Reviews\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eThe five-second test is one of the most convenient rapid UX testing methods available, although its value can be compromised by ignoring the restrictions of the method. \u003ci\u003eThe Five-Second Rules\u003c\/i\u003e uses detailed examples from a collection of more than 300 tests to describe the strengths and weaknesses of this rapid testing method. Readers will learn about the \"five-second rules\" for getting useful data, and will explore what types of design issues can be resolved by using the method. \u003c\/p\u003e  \u003cp\u003eA five-second test (also known as \"timeout test\" and \"exposure test\") involves displaying a visual or informational design for five seconds, removing it from view, then asking what aspects were recalled most easily or vividly. The goal is to understand what stands out most about a design or product, and the impact on the viewer's perception of it.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eChapter 1. The Method\u003c\/p\u003e \u003cp\u003eChapter 2. The Five-Second Rules\u003c\/p\u003e \u003cp\u003eChapter 3. Special Topic: Testing for Emotional Response\u003c\/p\u003e \u003cp\u003eChapter 4. Special Topic: Testing for Trust\/Credibility\u003c\/p\u003e \u003cp\u003eChapter 5. Outside-the Box Uses\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Human-computer interaction [\u003ca title=\"See our other books on Human-computer interaction\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Human-computer%20interaction%20%5BUYZ%5D%22\"\u003eUYZ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Morgan Kaufmann","offers":[{"title":"Default Title","offer_id":46648853823768,"sku":"9780128005347","price":15.47,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780128005347.jpg?v=1694094612","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-ux-five-second-rules-guidelines-for-user-experience-designs-simplest-testing-technique-paperback-9780128005347","provider":"Freshly Printed Books","version":"1.0","type":"link"}