{"product_id":"the-ux-book-agile-ux-design-for-a-quality-user-experience-paperback-9780128053423","title":"The UX Book; Agile UX Design for a Quality User Experience (Paperback) 9780128053423","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe UX Book\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eAgile UX Design for a Quality User Experience\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003eThe most comprehensive resource for understanding, assimilating, applying, and practicing UX, now fully revised and updated\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eRex Hartson (Author), Pardha S. Pyla (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780128053423, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 16 January 2019\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e916 pages\u003cbr\u003e23.5 x 19 x 5.5 cm, 1.84 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eThe discipline of user experience (UX) design has matured into a confident practice and this edition reflects, and in some areas accelerates, that evolution. Technically this is the second edition of \u003ci\u003e\u003cb\u003eThe UX Book\u003c\/b\u003e\u003c\/i\u003e, but so much of it is new, it is more like a sequel. \u003c\/p\u003e  \u003cp\u003eOne of the major positive trends in UX is the continued emphasis on design—a kind of design that highlights the designer’s creative skills and insights and embodies a synthesis of technology with usability, usefulness, aesthetics, and meaningfulness to the user. In this edition a new conceptual top-down design framework is introduced to help readers with this evolution. \u003c\/p\u003e  \u003cp\u003eThis entire edition is oriented toward an agile UX lifecycle process, explained in the funnel model of agile UX, as a better match to the now de facto standard agile approach to software engineering. To reflect these trends, even the subtitle of the book is changed to “Agile UX design for a quality user experience?. \u003c\/p\u003e  \u003cp\u003eDesigned as a how-to-do-it handbook and field guide for UX professionals and a textbook for aspiring students, the book is accompanied by in-class exercises and team projects.\u003c\/p\u003e  \u003cp\u003eThe approach is practical rather than formal or theoretical. The primary goal is still to imbue an understanding of what a good user experience is and how to achieve it. To better serve this, processes, methods, and techniques are introduced early to establish process-related concepts as context for discussion in later chapters.   \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003ePART 1. INTRODUCTION\u003c\/b\u003e 1. What is UX and UX design? 2. The Wheel: UX processes, lifecycles, methods, and technique 3. Scope, rigor, complexity, and project perspectives 4. Agile lifecycle processes and the Funnel Model of Agile UX 5. Prelude to the process chapters 6. Background: Introduction\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 2. UNDERSTAND NEEDS\u003c\/b\u003e 7. Usage research data elicitation 8. Usage research data analysis 9. Usage research data modeling 10. UX design requirements: User stories and requirements 11. Background: Understand Needs\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 3. DESIGN SOLUTIONS \u003c\/b\u003e12. The nature of UX design 13. Bottom-up vs. top-down design 14. Generative design: Ideation, sketching, and critiquing 15. Mental models and conceptual design 16. Designing the ecology and a pervasive information architecture 17. Designing the interaction 18. Designing for emotional impact 19. Background: Design\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 4. PROTOTYPE CANDIDATES\u003c\/b\u003e 20. Prototyping\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 5. EVALUATE UX\u003c\/b\u003e 21. UX evaluation methods and techniques 22. UX evaluation: UX goals, metrics, and targets 23. Preparation for empirical UX evaluation 24. Empirical data collection methods and techniques 25. Analytical data collection methods and techniques 26. UX Evaluation: Data analysis 27. UX evaluation: Reporting results 28. Background: UX evaluation\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 6. AGILE UX AND CONNECTIONS TO AGILE SE\u003c\/b\u003e 29. Connecting agile UX with agile software development 30. Background: Agile connections\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 7. AFFORDANCES AND DESIGN GUIDELINES \u003c\/b\u003e31. Affordances in UX design 32. The interaction cycle 33. UX design guidelines 34. Background: Affordances and UX design principles\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Human-computer interaction [\u003ca title=\"See our other books on Human-computer interaction\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Human-computer%20interaction%20%5BUYZ%5D%22\"\u003eUYZ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Morgan Kaufmann","offers":[{"title":"Default Title","offer_id":46648126636312,"sku":"9780128053423","price":57.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780128053423.jpg?v=1694088474","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-ux-book-agile-ux-design-for-a-quality-user-experience-paperback-9780128053423","provider":"Freshly Printed Books","version":"1.0","type":"link"}