{"product_id":"the-unnoticed-entrepreneur-book-3-how-entrepreneurs-can-leverage-their-authenticity-to-build-brands-paperback-softback-9781394195756","title":"The UnNoticed Entrepreneur, Book 3; How Entrepreneurs Can Leverage Their Authenticity to Build Brands (Paperback \/ softback) 9781394195756","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe UnNoticed Entrepreneur, Book 3\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Entrepreneurs Can Leverage Their Authenticity to Build Brands\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJim James (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394195756, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 7 November 2024\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e368 pages\u003cbr\u003e21.3 x 13.7 x 2.3 cm, 0.34 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eHalf a century of marketing masterclasses in one book\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRead \u003ci\u003eThe UnNoticed Entrepreneur: How Entrepreneurs can Leverage their Authenticity to Build Brands\u003c\/i\u003e and gain access to an exclusive mastermind where 50 entrepreneurs across the globe share their marketing experience of crossing the chasm from obscurity to recognition. This book is a no-nonsense guide to overcoming the hurdles of marketing and public relations, explained by people who have done it, not by consultants who sell it.\u003c\/p\u003e \u003cp\u003eDrawing on the wisdom shared by podcast guests, this book delivers case studies, actionable insights and details of the tech stack apps that will help any business owner achieve brand recognition. Each chapter concludes with \"strategy smoothies,\" detailed steps that are free and simple to implement. Inside you’ll also learn:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe importance of adaptability, vision, and genuine leadership in revitalizing established brands for the digital age.\u003c\/li\u003e \u003cli\u003eSpecific knowledge from visionaries who showcase how integrating technology with traditional business wisdom can redefine success\u003c\/li\u003e \u003cli\u003eThe significance of customization and technology in meeting consumer needs\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003eWith 50 case studies drawn from entrepreneurs around the world across various industries, this book is a must-read for every business owner who is ready to unlock the secrets to sustainable growth.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword by Brad Sugars xi\u003c\/p\u003e \u003cp\u003eAcknowledgements xv\u003c\/p\u003e \u003cp\u003eIntroduction xvii\u003c\/p\u003e \u003cp\u003eThe Importance of Clarity with Jamie Smart 1\u003c\/p\u003e \u003cp\u003eChapter One: Automate Authenticity with Chris Larsen 5\u003c\/p\u003e \u003cp\u003eChapter Two: Consumer Trials with Melissa Snover 11\u003c\/p\u003e \u003cp\u003eChapter Three: Fractional Sales with Ray Zamora 17\u003c\/p\u003e \u003cp\u003eChapter Four: A Shared Mission with Surendra Singh 23\u003c\/p\u003e \u003cp\u003eChapter Five: Engaging Stakeholders with Timber Barker 29\u003c\/p\u003e \u003cp\u003eChapter Six: Profitable Relationships with Abhishek Kaushik 35\u003c\/p\u003e \u003cp\u003eChapter Seven: Partnership Success with Denis O’Shea 41\u003c\/p\u003e \u003cp\u003eChapter Eight: Launching a TV Show with Heidi Dugan 47\u003c\/p\u003e \u003cp\u003eChapter Nine: All About People with Tim Ringel 53\u003c\/p\u003e \u003cp\u003eChapter Ten: Community Sales with Yong-Soo Chung 59\u003c\/p\u003e \u003cp\u003eChapter Eleven: Being Yourself with Mark Asquith 65\u003c\/p\u003e \u003cp\u003eChapter Twelve: Razors and Blades with Drew Vernon 71\u003c\/p\u003e \u003cp\u003eChapter Thirteen: Digital Partnerships with Ross Veitch 77\u003c\/p\u003e \u003cp\u003eChapter Fourteen: Customer Experience with Chris Schutrups 83\u003c\/p\u003e \u003cp\u003eChapter Fifteen: The Branded CEO with Prateek Joshi 89\u003c\/p\u003e \u003cp\u003eChapter Sixteen: Video Engagement with Darin Dawson 95\u003c\/p\u003e \u003cp\u003eChapter Seventeen: NFT Rewards with Ed Vincent 101\u003c\/p\u003e \u003cp\u003eChapter Eighteen: Consistency Wins with Eric L. Schmidt 107\u003c\/p\u003e \u003cp\u003eChapter Nineteen: Lumpy Marketing with Brad Sugars 113\u003c\/p\u003e \u003cp\u003eChapter Twenty: Need for Speed with Jonathan Rosenfeld 119\u003c\/p\u003e \u003cp\u003eChapter Twenty-One: Amplifier Effect with Mona Akmal 125\u003c\/p\u003e \u003cp\u003eChapter Twenty-Two: Customer Stories with Aron Clymer 131\u003c\/p\u003e \u003cp\u003eChapter Twenty-Three: Advance Marketing with Emeric Ernoult 137\u003c\/p\u003e \u003cp\u003eChapter Twenty-Four: Persistence and Perfection with Gail Kasper 143\u003c\/p\u003e \u003cp\u003eChapter Twenty-Five: Contra Favours with DC Palter 149\u003c\/p\u003e \u003cp\u003eChapter Twenty-Six: Gamify Utility with Karen Frame 155\u003c\/p\u003e \u003cp\u003eChapter Twenty-Seven: Blue Ocean with Christian Espinosa 161\u003c\/p\u003e \u003cp\u003eChapter Twenty-Eight: Being Found with Bart-Jan Leyts 167\u003c\/p\u003e \u003cp\u003eChapter Twenty-Nine: Strategic Commenting with Jason Tan 173\u003c\/p\u003e \u003cp\u003eChapter Thirty: Competitor Collaboration with Mark Myers 179\u003c\/p\u003e \u003cp\u003eChapter Thirty-One: Crowdfunded Community with Karen Tan 185\u003c\/p\u003e \u003cp\u003eChapter Thirty-Two: Loyal Not Happy with Charles Read 191\u003c\/p\u003e \u003cp\u003eChapter Thirty-Three: Breathing Success with Peter Mann 197\u003c\/p\u003e \u003cp\u003eChapter Thirty-Four: Sustainability Stories with Mathias Boissonot 203\u003c\/p\u003e \u003cp\u003eChapter Thirty-Five: Regulated Opportunities with Jamie Marshall 209\u003c\/p\u003e \u003cp\u003eChapter Thirty-Six: Packaging Counts with Jade Gray 215\u003c\/p\u003e \u003cp\u003eChapter Thirty-Seven: Main Street Marketing with Terresa Zimmerman 221\u003c\/p\u003e \u003cp\u003eChapter Thirty-Eight: Ethical Business with Jill Poet 227\u003c\/p\u003e \u003cp\u003eChapter Thirty-Nine: Speedy Delivery with Izzy Rosenzweig 233\u003c\/p\u003e \u003cp\u003eChapter Forty: Discrete Networking with Mathieu Johnsson 239\u003c\/p\u003e \u003cp\u003eChapter Forty-One: Game Mindset with Dre Baldwin 245\u003c\/p\u003e \u003cp\u003eChapter Forty-Two: Vegan Mission with Vikas Garg 251\u003c\/p\u003e \u003cp\u003eChapter Forty-Three: Trial and Learn with Allison “Ali” M. Wing 257\u003c\/p\u003e \u003cp\u003eChapter Forty-Four: Beer Time with Mark Wong 263\u003c\/p\u003e \u003cp\u003eChapter Forty-Five: AI Nuptials with Chris Troka 269\u003c\/p\u003e \u003cp\u003eChapter Forty-Six: Art Consumption with Hussein Hallak 275\u003c\/p\u003e \u003cp\u003eChapter Forty-Seven: Niche Runway with Roberto Capodieci 281\u003c\/p\u003e \u003cp\u003eChapter Forty-Eight: Franchise Development with John Prothro 285\u003c\/p\u003e \u003cp\u003eChapter Forty-Nine: Entrepreneur Mindset with Annie Margarita Yang 291\u003c\/p\u003e \u003cp\u003eChapter Fifty: Revitalising a Legacy Brand with Joe Hart 297\u003c\/p\u003e \u003cp\u003eContributors (in order of appearance) 303\u003c\/p\u003e \u003cp\u003eResources 309\u003c\/p\u003e \u003cp\u003eTen Take Aways 325\u003c\/p\u003e \u003cp\u003eAbout the Author 329\u003c\/p\u003e \u003cp\u003eIndex 331\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Capstone","offers":[{"title":"Brand New","offer_id":52470075588888,"sku":"9781394195756","price":12.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394195756.jpg?v=1785631608","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-unnoticed-entrepreneur-book-3-how-entrepreneurs-can-leverage-their-authenticity-to-build-brands-paperback-softback-9781394195756","provider":"Freshly Printed Books","version":"1.0","type":"link"}