{"product_id":"the-unnoticed-entrepreneur-book-1-step-into-the-spotlight-paperback-softback-9780857089571","title":"The UnNoticed Entrepreneur, Book 1; Step Into the Spotlight (Paperback \/ softback) 9780857089571","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe UnNoticed Entrepreneur, Book 1\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eStep Into the Spotlight\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJim James (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780857089571, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 23 February 2023\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e368 pages\u003cbr\u003e21.1 x 14 x 3 cm, 0.34 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eClassic and outside-the-box tactics for taking your company to the next level\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe UnNoticed Entrepreneur: Step Into the Spotlight\u003c\/i\u003e gives you practical advice for drawing customers into your vision and rising above the rabble. Specifically, this book shows you how you can share the vision for your company, the \u003ci\u003ewhy\u003c\/i\u003e behind your product or service. If you can do that, customers will come. The secret? You already have everything you need to become famous in your market. You don’t need expensive ad agencies and faddish strategies. After all, you started your business, so you have the best understanding of what you're doing. This book shows you how to communicate your purpose creatively, simply, and authentically through telling your story, personalising your marketing, engaging with customers and prospects, and getting the attention of the right people in the right channels.\u003c\/p\u003e \u003cp\u003eIf you’re passionate about creating value, making a difference, and benefitting others, this is the book for you. This collection of essays will give you ideas, help you make connections, and motivate you to put in the work you need to get noticed for all the good that you do. You’ll learn how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eConstruct a unique story around your business and communicate that story through effective branding\u003c\/li\u003e \u003cli\u003eStand out from the competition by creating more compelling marketing materials and reaching out in a more targeted way\u003c\/li\u003e \u003cli\u003eGenerate buzz around your business with creative offerings like podcasts, media interviews, surveys, AI content, and more\u003c\/li\u003e \u003cli\u003eRise to the top of your market by using marketing technology, leveraging digital platforms, and understanding today's marketing work\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis is the perfect book for business owners and budding entrepreneurs looking for no-nonsense advice on how to really get ahead. You've got the ambition, and \u003ci\u003eThe UnNoticed Entrepreneur\u003c\/i\u003e can help you realize it.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePrologue: Fulfilling the Promise of the Entrepreneur ix\u003c\/p\u003e \u003cp\u003eWhy PR? xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: Strategy 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter One: Introduction 2\u003c\/p\u003e \u003cp\u003eChapter Two: Which of the Four Villains Are You? 5\u003c\/p\u003e \u003cp\u003eChapter Three: What is the Attitude You Can Lead With? 13\u003c\/p\u003e \u003cp\u003eChapter Four: Should You Invest in Corporate Headshots? 20\u003c\/p\u003e \u003cp\u003eChapter Five: Why is What You Wear Important? 24\u003c\/p\u003e \u003cp\u003eChapter Six: The Key Considerations for Choosing a PR Agency 28\u003c\/p\u003e \u003cp\u003eChapter Seven: How to Be Seen as an Authority in Your Industry? 34\u003c\/p\u003e \u003cp\u003eChapter Eight: How You Could be Speaking Out? 41\u003c\/p\u003e \u003cp\u003eChapter Nine: Who is Your Secret Army? 46\u003c\/p\u003e \u003cp\u003eChapter Ten: What is ‘Repurposing Content?’ 55\u003c\/p\u003e \u003cp\u003eChapter Eleven: When to Use Your Passion to Promote Yourself? 63\u003c\/p\u003e \u003cp\u003eChapter Twelve: Are You Losing 31% of Sales? 67\u003c\/p\u003e \u003cp\u003eChapter Thirteen: What is The Power of Authenticity? 72\u003c\/p\u003e \u003cp\u003eChapter Fourteen: What is Adjacent Marketing? 82\u003c\/p\u003e \u003cp\u003eChapter Fifteen: How to Talk Money With Investors? 89\u003c\/p\u003e \u003cp\u003eChapter Sixteen: How to Animate Your Audience, Not Your Slides? 95\u003c\/p\u003e \u003cp\u003eChapter Seventeen: LinkedIn Video Tips 101\u003c\/p\u003e \u003cp\u003eChapter Eighteen: You Can Overcome SEO Challenges 106\u003c\/p\u003e \u003cp\u003eChapter Nineteen: Can You Overcome Stage Fright? 114\u003c\/p\u003e \u003cp\u003eChapter Twenty: Do You Have What it Takes to Be a TEDx Speaker? 120\u003c\/p\u003e \u003cp\u003eChapter Twenty One: Self-Publishing 101: The Book Broad Explains Self-Publishing Success 125\u003c\/p\u003e \u003cp\u003eChapter Twenty Two: When Should You Use a Ghost Writer? 133\u003c\/p\u003e \u003cp\u003eChapter Twenty Three: Who Can Run Amazon Ads for You? 141\u003c\/p\u003e \u003cp\u003eChapter Twenty Four: What to Look For in a Virtual Events Platform? 150\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: Tools 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter One: Introduction 156\u003c\/p\u003e \u003cp\u003eChapter Two: Advertising: Creating Consistency Across Franchise Networks 159\u003c\/p\u003e \u003cp\u003eChapter Three: Media: Bringing Good ‘CARMA’ to Your Sales Funnel Through Proper Measurement and Media Monitoring 166\u003c\/p\u003e \u003cp\u003eChapter Four: Text: Create Better Copy Faster — Without Losing Human Creativity — With This AI Copywriting Tool 172\u003c\/p\u003e \u003cp\u003eChapter Five: Text: AI-Powered Tool Increases Engagement By 12,000% 178\u003c\/p\u003e \u003cp\u003eChapter Six: Text: What if You Don’t Have Time to Write? 184\u003c\/p\u003e \u003cp\u003eChapter Seven: Text: Citation-Rich, SEO-Friendly Content Writer 191\u003c\/p\u003e \u003cp\u003eChapter Eight: Text: Predictive Text Writing Tool 198\u003c\/p\u003e \u003cp\u003eChapter Nine: Social: Mobilise Your Whole Team With Shared Content 205\u003c\/p\u003e \u003cp\u003eChapter Ten: Social: Blockchain-Powered Hashtag Service 212\u003c\/p\u003e \u003cp\u003eChapter Eleven: Social: Engaging the Team With Internal Social Recognition 218\u003c\/p\u003e \u003cp\u003eChapter Twelve: Social: How to Evaluate the Credibility of Content in the Digital Space? 223\u003c\/p\u003e \u003cp\u003eChapter Thirteen: Video: This Free Text-Based Video Editing Application Developed by 4 German Students is Worth Considering for Your Content Production 232\u003c\/p\u003e \u003cp\u003eChapter Fourteen: Video: The Powerpoint of Online Video Creation 237\u003c\/p\u003e \u003cp\u003eChapter Fifteen: Video: ‘Gather Voices’ to Make a Compelling Story 246\u003c\/p\u003e \u003cp\u003eChapter Sixteen: Customer Service: Better Insights From Customer Feedback 251\u003c\/p\u003e \u003cp\u003eChapter Seventeen: Customer Service: AI Software to Analyse Sentiment of Digital Content 257\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: Cases 265\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter One: Introduction   266\u003c\/p\u003e \u003cp\u003eChapter Two: Shangri-La and Other Stories 268\u003c\/p\u003e \u003cp\u003eChapter Three: World Rowing and W WF’s Kaufe River Project in Zambia Aims to Provide Clean Water and Help Hone African Rowers 277\u003c\/p\u003e \u003cp\u003eChapter Four: Rolls-Royce is Driving Their PR With Video in Asia 281\u003c\/p\u003e \u003cp\u003eChapter Five: What is the Benefit of Giving Back? 287\u003c\/p\u003e \u003cp\u003eChapter Six: When is a Newswire Service Good for PR? 292\u003c\/p\u003e \u003cp\u003eChapter Seven: Indian Film Festival for Kidz Reaches the World 300\u003c\/p\u003e \u003cp\u003eChapter Eight: How Foreign Brands Can Compete With 60 Million Online Merchants in China? 308\u003c\/p\u003e \u003cp\u003eChapter Nine: Travelling Through the US in an RV, This Entrepreneur Will Take You on a Journey to Financial Freedom 312\u003c\/p\u003e \u003cp\u003eChapter Ten: Why is There no More Kimchi for Korean Media, Instead it’s KakaoTalk and Naver Search? 321\u003c\/p\u003e \u003cp\u003eChapter Eleven: Why a Podcast Could Be Part of Your Strategy? 325\u003c\/p\u003e \u003cp\u003eChapter Twelve: Building an Entrepreneur Ecosystem 330\u003c\/p\u003e \u003cp\u003eConclusion 337\u003c\/p\u003e \u003cp\u003eAbout the Author 339\u003c\/p\u003e \u003cp\u003eGuest Directory 340\u003c\/p\u003e \u003cp\u003eBibliography 345\u003c\/p\u003e \u003cp\u003eIndex 347\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Capstone","offers":[{"title":"Brand New","offer_id":52475009925400,"sku":"9780857089571","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780857089571.jpg?v=1785803462","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-unnoticed-entrepreneur-book-1-step-into-the-spotlight-paperback-softback-9780857089571","provider":"Freshly Printed Books","version":"1.0","type":"link"}