{"product_id":"the-unauthorized-guide-to-doing-business-the-alan-sugar-way-10-secrets-of-the-boardrooms-toughest-interviewer-paperback-softback-9781907312441","title":"The Unauthorized Guide To Doing Business the Alan Sugar Way; 10 Secrets of the Boardroom's Toughest Interviewer (Paperback \/ softback) 9781907312441","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Unauthorized Guide To Doing Business the Alan Sugar Way\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003e10 Secrets of the Boardroom's Toughest Interviewer\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eEmma Murray (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781907312441, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 19 March 2010\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e208 pages\u003cbr\u003e21.8 x 13.6 x 1.6 cm, 0.255 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eAlan Sugar is a business legend. When it comes to business, Sugar is both feared and fearless. Shrewd businessman, inspirational figure and sweet-talking star of The Apprentice, this man knows how to strike a deal.  \u003cp\u003e\u003cb\u003eThe Unauthorized Guide to Doing Business the Alan Sugar Way\u003c\/b\u003e draws out the universal lessons from Alan Sugar's remarkable success and identifies 10 strategies that can be applied to any business or career:\u003c\/p\u003e \u003col\u003e \u003cli\u003eDon't push or shove\u003c\/li\u003e \u003cli\u003eStart a revolution\u003c\/li\u003e \u003cli\u003eKnow your customer\u003c\/li\u003e \u003cli\u003eStay true to your values\u003c\/li\u003e \u003cli\u003eLearn from your mistakes\u003c\/li\u003e \u003cli\u003eDrive a hard bargain\u003c\/li\u003e \u003cli\u003eInvest in the right people\u003c\/li\u003e \u003cli\u003eLead from the front\u003c\/li\u003e \u003cli\u003eWin as a team\u003c\/li\u003e \u003cli\u003eHire in haste, repent at leisure\u003c\/li\u003e \u003c\/ol\u003e \u003cp\u003eWant to be the best? The secrets of phenomenal success are in your hands.\u003c\/p\u003e \u003cp\u003eCheck out the other \u003cb\u003eUnauthorized Guides\u003c\/b\u003e in this series: \u003cb\u003eRichard Branson\u003c\/b\u003e; \u003cb\u003eDuncan Bannatyne\u003c\/b\u003e; \u003cb\u003eJamie Oliver\u003c\/b\u003e; \u003cb\u003eBill Gates\u003c\/b\u003e; and \u003cb\u003ePhilip Green\u003c\/b\u003e.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cbr\u003e Acknowledgements ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe Life and Times of Alan Sugar 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eOne: Don’t Push or Shove 15\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eWith a reputation for being belligerent, Alan Sugar may not take any prisoners or suffer fools lightly, but one thing is for sure – he is no bully\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTwo: Start a Revolution 29\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eAs a young entrepreneur, Sugar blasted onto the scene, crashed through corporate and class barriers, and revolutionized the business world forever\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThree: Know Your Customer 45\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eA natural wheeler and dealer, Sugar has built up an empire from scratch by instinctively knowing exactly what his customer wants\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFour: Stay True to Your Values 61\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eAlan Sugar has based his whole career and personal life around a core set of traditional values, to which he credits his success\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFive: Learn from Your Mistakes 77\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eFrom business mogul to football chairman to media personality, Sugar has had his fair share of ups and downs, but he has managed to recover from the troubled times with grace and dignity\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSix: Drive a Hard Bargain 91\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eAs one of the world’s toughest negotiators, Sugar has never been shy of driving a hard bargain to get what he wants\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSeven: Invest in the Right People 107\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eSugar considers people to be a company’s most important asset and values loyalty and honesty above all else\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eEight: Lead from the Front 121\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eA born leader, Sugar motivates and inspires his team by using clear, direct communication, coupled with an inclusive management style\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eNine: Win as a Team 137\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eBoth a leader and a team player, Sugar understands the importance of working as a united front in order to achieve that all-important goal\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTen: Hire in Haste, Repent at Leisure 155\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eSugar uses clever interviewing tactics to test and challenge his prospective employees His hiring model may be tough, but it always gets him the right person for the job\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eHow to Negotiate the Alan Sugar Way 173\u003c\/p\u003e \u003cp\u003eThe Last Word 181\u003c\/p\u003e \u003cp\u003eNotes 185\u003c\/p\u003e \u003cp\u003eIndex 189\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Capstone","offers":[{"title":"Brand New","offer_id":52449439613208,"sku":"9781907312441","price":8.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781907312441.jpg?v=1785199383","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-unauthorized-guide-to-doing-business-the-alan-sugar-way-10-secrets-of-the-boardrooms-toughest-interviewer-paperback-softback-9781907312441","provider":"Freshly Printed Books","version":"1.0","type":"link"}