{"product_id":"the-ultimate-guide-to-storytelling-in-business-a-proven-seven-step-approach-to-deliver-business-critical-messages-with-impact-hardback-9781394234578","title":"The Ultimate Guide to Storytelling in Business; A Proven, Seven-Step Approach To Deliver Business-Critical Messages With Impact (Hardback) 9781394234578","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Ultimate Guide to Storytelling in Business\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Proven, Seven-Step Approach To Deliver Business-Critical Messages With Impact\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eSamir Parikh (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394234578, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 22 February 2024\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e240 pages\u003cbr\u003e23.1 x 15.5 x 2.3 cm, 0.499 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eA one-stop shop for everything that you need to know about storytelling in business.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow often have you had to deliver a pitch, convey a message or empower an audience with only one chance to get it right? Perhaps a job interview, an important sales presentation, or the announcement of major changes within your organization? Have you ever had a powerful idea that was never adopted because your peers didn’t recognize its value?\u003c\/p\u003e \u003cp\u003eStorytelling is mission-critical to the advancement of our careers and our businesses.\u003c\/p\u003e \u003cp\u003eIn the book, you’ll learn how to create compelling presentations, write persuasive reports, and convey important messages in meetings with stories that capture the attention of your audiences.\u003c\/p\u003e \u003cp\u003eThe author explains how to convey complex ideas with simplicity, win the acceptance of others, speed up decision-making, and demonstrate your contributions as a thought leader. You’ll discover:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eA proven methodology, based on seven steps, enabling you to build and deliver stories in a structured, reliable and repeatable way.\u003c\/li\u003e \u003cli\u003eThe importance of creating a one-page story blueprint to road-test your story.\u003c\/li\u003e \u003cli\u003eHow the subtle use of emotional triggers will help you to control the reactions of your audience.\u003c\/li\u003e \u003cli\u003eA rich library of industry examples, from multi-million dollar sales opportunities to strategic change initiatives, the introduction of new business models and the launch of ground-breaking technical ideas.\u003c\/li\u003e \u003cli\u003eA 23-point checklist to ensure that you are ready for your next storytelling endeavor.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for managers, directors, executives, as well as early career professionals, \u003ci\u003eThe Ultimate Guide to Storytelling in Business\u003c\/i\u003e is a can’t-miss resource for generating impact and getting your ideas recognized.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgements vii\u003c\/p\u003e \u003cp\u003eAbout the Author ix\u003c\/p\u003e \u003cp\u003eIntroduction xi\u003c\/p\u003e \u003cp\u003eChapter 1 Defining the vision 2\u003c\/p\u003e \u003cp\u003eChapter 2 Understanding your audience 10\u003c\/p\u003e \u003cp\u003eChapter 3 Framing the problem 30\u003c\/p\u003e \u003cp\u003eChapter 4 Constructing a story framework 50\u003c\/p\u003e \u003cp\u003eChapter 5 Preparing an engaging delivery 96\u003c\/p\u003e \u003cp\u003eChapter 6 Visualizing data 140\u003c\/p\u003e \u003cp\u003eChapter 7 Delivering the story 170\u003c\/p\u003e \u003cp\u003eCompletion checklist 207\u003c\/p\u003e \u003cp\u003eIndex 211\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52173782581528,"sku":"9781394234578","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394234578.jpg?v=1781171879","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-ultimate-guide-to-storytelling-in-business-a-proven-seven-step-approach-to-deliver-business-critical-messages-with-impact-hardback-9781394234578","provider":"Freshly Printed Books","version":"1.0","type":"link"}