{"product_id":"the-travel-industry-hardback-9780471287742","title":"The Travel Industry (Hardback) 9780471287742","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Travel Industry\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eChuck Y. Gee (Author), James C. Makens (Author), Dexter J. L. Choy (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471287742, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 9 January 1997\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e512 pages\u003cbr\u003e23.8 x 19.7 x 3 cm, 0.998 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe Travel Industry Third Edition What makes a positive visitor experience? Authors Chuck Y. Gee, Ph.D., DPS (Hon.), James C. Makens, Ph.D., and Dexter J.L. Choy, Ph.D. assert that public policies—local, regional, and even global—play a vital role in defining the quality of a visitor’s experience. The savvy hospitality and travel professional will not only understand these influences, but know how to shape them. The Travel Industry helps the student achieve both goals. This innovative third edition focuses on topics of a more global nature, such as concepts of trade barriers as impediments to promoting international travel and tourism. Specific illustrations are offered on how government policies, including diplomatic recognition, will affect tourism trade relationships. The third edition also covers current U.S. policies and reciprocal acts to promote tourism exchanges with other countries, as well as a special section on the amusement, entertainment, and retail product aspects of tourism. Other highlights of the third edition include: • the impact of technology on travel distribution systems • ticketless travel leading to a redefining of the role of tomorrow’s travel agents • expanded text on land transportation, including discussions on NAFTA’s effect on rail travel • information on tourist business enterprises • technology and the international hotel business. To enhance student learning, every chapter of The Travel Industry offers study objectives, key terms, illustrations, industry vignettes, a summary, discussion questions, and suggested assignments.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eOVERVIEW OF THE TRAVEL INDUSTRY.\u003cbr\u003e \u003cbr\u003e The Travel Industry Network.\u003cbr\u003e \u003cbr\u003e The Development of Travel.\u003cbr\u003e \u003cbr\u003e Travel Trends and Motivations.\u003cbr\u003e \u003cbr\u003e GOVERNMENT ROLE AND PUBLIC POLICY.\u003cbr\u003e \u003cbr\u003e Diplomatic and Consular Framework.\u003cbr\u003e \u003cbr\u003e National Tourism Administration and Public Policy.\u003cbr\u003e \u003cbr\u003e TOURISM DEVELOPMENT.\u003cbr\u003e \u003cbr\u003e Destination Planning and Development.\u003cbr\u003e \u003cbr\u003e Impacts of Tourism.\u003cbr\u003e \u003cbr\u003e SELLING TRAVEL.\u003cbr\u003e \u003cbr\u003e Travel Sales Distribution Systems.\u003cbr\u003e \u003cbr\u003e Travel Agencies and Other Intermediaries.\u003cbr\u003e \u003cbr\u003e TRANSPORTATION SERVICES.\u003cbr\u003e \u003cbr\u003e Water Transportation.\u003cbr\u003e \u003cbr\u003e Land Transportation.\u003cbr\u003e \u003cbr\u003e Air Transportation.\u003cbr\u003e \u003cbr\u003e HOSPITALITY AND RELATED SERVICES.\u003cbr\u003e \u003cbr\u003e Accommodations.\u003cbr\u003e \u003cbr\u003e Food and Beverage.\u003cbr\u003e \u003cbr\u003e Amusement, Entertainment, and Sports-Related Tourism.\u003cbr\u003e \u003cbr\u003e Travel-Related Shopping and Financial Services.\u003cbr\u003e \u003cbr\u003e Appendix.\u003cbr\u003e \u003cbr\u003e Glossary.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Travel \u0026amp; holiday [\u003ca title=\"See our other books on Travel \u0026amp; holiday\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Travel%20\u0026amp;%20holiday%20%5BWT%5D%22\"\u003eWT\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52286394761496,"sku":"9780471287742","price":124.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471287742.jpg?v=1781551246","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-travel-industry-hardback-9780471287742","provider":"Freshly Printed Books","version":"1.0","type":"link"}