{"product_id":"the-strategic-storyteller-content-marketing-in-the-age-of-the-educated-consumer-hardback-9781119345114","title":"The Strategic Storyteller; Content Marketing in the Age of the Educated Consumer (Hardback) 9781119345114","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Strategic Storyteller\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eContent Marketing in the Age of the Educated Consumer\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAlexander Jutkowitz (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781119345114, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 10 October 2017\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e176 pages\u003cbr\u003e22.6 x 15.5 x 2 cm, 0.318 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eThe world needs more storytellers.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStorytelling is an inherently innovative activity.\u003c\/p\u003e \u003cp\u003eWhen organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively.\u003c\/p\u003e \u003cp\u003eFor individuals, crafting stories is the primary way we can make sense of the world and our place in it.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Strategic Storyteller\u003c\/i\u003e is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eTap into your and your organization's unique sources of wonder, wisdom, and delight\u003c\/li\u003e \u003cli\u003eBoost individual and collective creativity\u003c\/li\u003e \u003cli\u003eUnderstand the storytelling strategies behind some of the world’s most powerful brands\u003c\/li\u003e \u003cli\u003eUnlock the secrets of the great strategic storytellers of the past\u003c\/li\u003e \u003cli\u003eBuild a place where your stories can live online\u003c\/li\u003e \u003cli\u003eDistribute stories so they have staying power and reach in the digital age\u003c\/li\u003e \u003cli\u003eConvene audiences by going beyond demographic stereotypes and tapping into enduring human needs\u003c\/li\u003e \u003cli\u003eUnderstand how unshakable reputations are built out of stories that accumulate over time\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eSooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. \u003ci\u003eThe Strategic Storyteller\u003c\/i\u003e tells you how.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Glamour and Grammar\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe power of stories\u003c\/p\u003e \u003cp\u003eThis is your brain on good content\u003c\/p\u003e \u003cp\u003eStrategies of delight\u003c\/p\u003e \u003cp\u003eThe runway and the beltway: informal networks of influence\u003c\/p\u003e \u003cp\u003eHow good content helps us be out best selves\u003c\/p\u003e \u003cp\u003eContent creates guiding narratives\u003c\/p\u003e \u003cp\u003eWhat’s old is new again\u003c\/p\u003e \u003cp\u003eHow to find good stories\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 The Age of the Educated Consumer\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Politics won’t teach you about marketing\u003c\/p\u003e \u003cp\u003eThe educated consumer\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 It’s About Human Nature\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning from the best human storytellers\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 It’s Life Stages, Not Ages: The Generation Myth and the Power of Personalization\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eData and privacy\u003c\/p\u003e \u003cp\u003eThe evolution of personalization\u003c\/p\u003e \u003cp\u003ePersonalization for B2B\u003c\/p\u003e \u003cp\u003eMobile and omni-channel personalization\u003c\/p\u003e \u003cp\u003eTaking personalization offline\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Atomize, Serialize, Magnetize, and Keep Your Velocity\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSolving for Distribution\u003c\/p\u003e \u003cp\u003eVelocity is Tranformational\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Only Connect: Creativity \u0026amp; Consistency\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBuilding a content culture\u003c\/p\u003e \u003cp\u003eInspiring organization-wide creativity\u003c\/p\u003e \u003cp\u003eIndividual creativity\u003c\/p\u003e \u003cp\u003eConnectivity\u003c\/p\u003e \u003cp\u003eHow brands evolve\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Content Marketing Applied Part 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eContent marketing applied: The content hub\u003c\/p\u003e \u003cp\u003eThe process of creating a hub\u003c\/p\u003e \u003cp\u003eThought Leadership\u003c\/p\u003e \u003cp\u003eHave a strong visual vocabulary\u003c\/p\u003e \u003cp\u003eEmerging platforms\u003c\/p\u003e \u003cp\u003eThe best content hubs…\u003c\/p\u003e \u003cp\u003eInternal communications\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Content Marketing Applied Part 2\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnowledge transfer: putting it all together\u003c\/p\u003e \u003cp\u003eHow the industry is changing\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Asymmetrical Thinking\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAfterward: The Future of Storytelling\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52509175644440,"sku":"9781119345114","price":16.37,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781119345114_300358.jpg?v=1786495993","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-strategic-storyteller-content-marketing-in-the-age-of-the-educated-consumer-hardback-9781119345114","provider":"Freshly Printed Books","version":"1.0","type":"link"}