{"product_id":"the-sponsorship-handbook-essential-tools-tips-and-techniques-for-sponsors-and-sponsorship-seekers-hardback-9780470979846","title":"The Sponsorship Handbook; Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers (Hardback) 9780470979846","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Sponsorship Handbook\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eEssential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003ePippa Collett (Author), William Fenton (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470979846, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 18 February 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e264 pages\u003cbr\u003e23.6 x 16 x 2.1 cm, 0.526 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"This book successfully creates a step-by-step guide to the industry for use by sponsors, agencies and right holders alike.\" (\u003cem\u003eAdmap,\u003c\/em\u003e February 2012)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003ci\u003eThe Sponsorship Handbook\u003c\/i\u003e is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. \u003cp\u003eUsing the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay.\u003c\/p\u003e \u003cp\u003e\"Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. \u003ci\u003eThe Sponsorship Handbook\u003c\/i\u003e is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship.\"\u003cbr\u003e\u003cb\u003e—Luis Vicente, Head of Partnerships, Manchester City Football Club\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"An indispensable reference for any marketer who is keen to build his\/her brand using sponsorship; the new ascending way to empower brands.\"\u003cbr\u003e\u003cb\u003e—Faisal Al-Dail, \u003ci\u003eSaudi Post\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword by \u003ci\u003eKaren Earl, European Sponsorship Association \u003c\/i\u003eix\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eAbout the Authors xiii\u003c\/p\u003e \u003cp\u003eAcknowledgements xv\u003c\/p\u003e \u003cp\u003eHow to use this book xvii\u003c\/p\u003e \u003cp\u003eChapter 1 Introduction to Sponsorship 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Sponsors 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 2 Developing Sponsorship Strategy 29\u003c\/p\u003e \u003cp\u003eChapter 3 Planning for Success 47\u003c\/p\u003e \u003cp\u003eChapter 4 Sponsorship Implementation 71\u003c\/p\u003e \u003cp\u003eChapter 5 Sponsorship Evaluation 95\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Sponsorship Seekers 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6 Developing a Sponsorship Strategy 121\u003c\/p\u003e \u003cp\u003eChapter 7 Essential Sales Preparation 149\u003c\/p\u003e \u003cp\u003eChapter 8 The Sales Process 171\u003c\/p\u003e \u003cp\u003eChapter 9 Servicing and Renewal 197\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III The Way Ahead 223\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10 Sponsorship in the Future 225\u003c\/p\u003e \u003cp\u003eGlossary 233\u003c\/p\u003e \u003cp\u003eIndex 239\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52174486143256,"sku":"9780470979846","price":30.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470979846_253978.jpg?v=1781174437","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-sponsorship-handbook-essential-tools-tips-and-techniques-for-sponsors-and-sponsorship-seekers-hardback-9780470979846","provider":"Freshly Printed Books","version":"1.0","type":"link"}