{"product_id":"the-sponsorship-bible-the-proven-framework-for-winning-marketing-partnerships-across-any-industry-hardback-9781394387274","title":"The Sponsorship Bible; The Proven Framework for Winning Marketing Partnerships Across Any Industry (Hardback) 9781394387274","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Sponsorship Bible\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Proven Framework for Winning Marketing Partnerships Across Any Industry\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eChris Baylis (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394387274, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 11 June 2026\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages\u003cbr\u003e23.9 x 19 x 2.3 cm, 0.499 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eProven blueprint to master the art of sponsorships and start signing million-dollar deals\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eThe Sponsorship Bible: The Proven Framework for Winning Marketing Partnerships Across Any Industry \u003c\/i\u003eshatters the mystery surrounding lucrative partnerships with a revolutionary methodology that transforms sponsorship from haphazard logo-slapping into a precision-engineered revenue machine. Drawing on strategies implemented by thousands of real-world clients, this book reveals the exact framework that propels organizations from sending ignored proposals to closing substantial six- and seven-figure deals. \u003c\/p\u003e\n\u003cp\u003eWritten by Chris Baylis, the undisputed authority in the sponsorship industry, this book is packed with word-for-word scripts, plug-and-play templates, and battlefield-tested frameworks that eliminate guesswork and replace it with a methodical system for partnership success.  \u003c\/p\u003e\n\u003cp\u003eReaders will gain insights on: \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eThe astonishing raw numbers behind sponsorships, the ultimate untapped goldmine in modern marketing—a $200+ billion industry exploding at 9% annually, where budgets outperform traditional advertising three-to-one\u003c\/li\u003e \u003cli\u003eThe entire process of securing sponsorships, from initial audience identification to proposal creation, prospect outreach, discovery calls, negotiation strategies, and renewal tactics\u003c\/li\u003e \u003cli\u003eThe psychology, language, and tactics that consistently drive seven-figure deals in today's most competitive markets\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Sponsorship Bible \u003c\/i\u003eis required reading for professionals across every conceivable sector—festival organizers, museum directors, esports producers, nonprofit executives, podcast creators, university development officers, and beyond—seeking to unlock transformative revenue using proven techniques.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction V\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Why Clarify? 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 The Mindset Shift 3\u003c\/p\u003e \u003cp\u003eChapter 2 Define Your Opportunity 7\u003c\/p\u003e \u003cp\u003eChapter 3 Know Your Audience 11\u003c\/p\u003e \u003cp\u003eChapter 4 Create Activations 27\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Why Differentiate? 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 Valuation Fundamentals 39\u003c\/p\u003e \u003cp\u003eChapter 6 Practical Valuation Strategies 45\u003c\/p\u003e \u003cp\u003eChapter 7 The Sponsorship Proposal 59\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Why Launch? 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 8 Identify Prospects 69\u003c\/p\u003e \u003cp\u003eChapter 9 Build Connections 79\u003c\/p\u003e \u003cp\u003eChapter 10 The Discovery Meeting 89\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Why Amplify Your Sponsorship? 103\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11 Media Partnerships 105\u003c\/p\u003e \u003cp\u003eChapter 12 The Promotional Partner Strategy 111\u003c\/p\u003e \u003cp\u003eChapter 13 The Social Media Buy 115\u003c\/p\u003e \u003cp\u003eChapter 14 The Video Showcase 119\u003c\/p\u003e \u003cp\u003eChapter 15 The Case Study 123\u003c\/p\u003e \u003cp\u003eChapter 16 Growing Your Audience 127\u003c\/p\u003e \u003cp\u003eChapter 17 The Sponsorship Professional 137\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V Why Renew and Upgrade? 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 18 The Fulfillment Report 147\u003c\/p\u003e \u003cp\u003eChapter 19 The Multi- Year Sponsorship 163\u003c\/p\u003e \u003cp\u003eChapter 20 The Sponsor Summit 179\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI Why Scale? 189\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 21 The Core Four 191\u003c\/p\u003e \u003cp\u003eChapter 22 The Communication Rhythm 205\u003c\/p\u003e \u003cp\u003eAcknowledgments 211\u003c\/p\u003e \u003cp\u003eAbout the Author 212\u003c\/p\u003e \u003cp\u003eIndex 213\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52433828446488,"sku":"9781394387274","price":42.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394387274.jpg?v=1784854483","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-sponsorship-bible-the-proven-framework-for-winning-marketing-partnerships-across-any-industry-hardback-9781394387274","provider":"Freshly Printed Books","version":"1.0","type":"link"}