{"product_id":"the-social-psychology-of-minority-influence-paperback-9780521128780","title":"The Social Psychology of Minority Influence (Paperback) 9780521128780","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Social Psychology of Minority Influence\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThis book, first published in 1987, looks at the processes and spread of social innovation.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eGabriel Mugny (Author), Juan A. Perez (Author), Vivian Waltz Lamongie (Translated by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521128780, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 4 February 2010\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e208 pages\u003cbr\u003e22.9 x 15.2 x 1.2 cm, 0.31 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis book, first published in 1987, looks at the processes and spread of social innovation: the mechanisms of this innovation are rooted in the conflict that minorities are capable of creating in others and introducing into the social system. These innovations give rise to rejection, discrimination and denial of the minority group. However, minority ideas take root and gradually new norms replace the old ones. Despite the denial, therefore, the marginal standpoint of minority groups can have an impact on the belief systems and behaviour patterns of other individuals. This book proposes a psychosociological explanation of these individual and collective phenomena by articulating the underlying identification games and cognitive activities. It throws fresh light not only on minority influence, but also on major themes of social psychology, especially theories of intergroup conflict, persuasion and attitude change. Based upon a series of experiments which have been developed and refined for the 1991 English edition, this is a rigourous and valuable contribution to the study of minority influence on social processes.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Explain change\u003cbr\u003e 2. Minority influence and social comparison\u003cbr\u003e 3. The limits of discrimination\u003cbr\u003e 4. Validation and minority influence\u003cbr\u003e 5. Comparison and validation in minority influence\u003cbr\u003e 6. Resistance and change\u003cbr\u003e 7. Appendices\u003cbr\u003e References\u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Social, group or collective psychology [\u003ca title=\"See our other books on Social, group or collective psychology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Social,%20group%20or%20collective%20psychology%20%5BJMH%5D%22\"\u003eJMH\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46006574907672,"sku":"9780521128780","price":30.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521128780i_cee6c2c2-8d9b-4dfd-9585-f9e5c2289075.jpg?v=1691371930","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-social-psychology-of-minority-influence-paperback-9780521128780","provider":"Freshly Printed Books","version":"1.0","type":"link"}