{"product_id":"the-social-media-bible-tactics-tools-and-strategies-for-business-success-paperback-softback-9781118269749","title":"The Social Media Bible; Tactics, Tools, and Strategies for Business Success (Paperback \/ softback) 9781118269749","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Social Media Bible\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eTactics, Tools, and Strategies for Business Success\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eLon Safko (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118269749, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 27 April 2012\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e640 pages\u003cbr\u003e23.4 x 18.5 x 3.3 cm, 1.066 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eThe go-to guide to social media skills, now in an updated and revised \u003ci\u003eThird Edition\u003c\/i\u003e\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eThe Social Media Bible\u003c\/i\u003e is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUpdates and changes to Google's search engine algorithms\u003c\/li\u003e \u003cli\u003eMore information on plug-ins, widgets, apps, and integration\u003c\/li\u003e \u003cli\u003eUpdates on Twitter and Yammer and new information on Google+\u003c\/li\u003e \u003cli\u003eThe latest in mobile marketing\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMaster the latest social media tools and deliver powerful messaging in the most effective way possible with \u003ci\u003eThe Social Media Bible.\u003c\/i\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgments vii\u003c\/p\u003e \u003cp\u003eIntroduction xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Tactics and Tools\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 What Is Social Media? 3\u003c\/p\u003e \u003cp\u003eChapter 2 Say Hello to Social Networking 25\u003c\/p\u003e \u003cp\u003eChapter 3 It’s Not Your Father’s E-Mail 61\u003c\/p\u003e \u003cp\u003eChapter 4 The World of Web Pages 85\u003c\/p\u003e \u003cp\u003eChapter 5 The Internet Forum 117\u003c\/p\u003e \u003cp\u003eChapter 6 The Ubiquitous Blog 141\u003c\/p\u003e \u003cp\u003eChapter 7 The Wisdom of the Wiki 167\u003c\/p\u003e \u003cp\u003eChapter 8 A Picture Is Worth a Thousand Words (Photo Sharing) 187\u003c\/p\u003e \u003cp\u003eChapter 9 Talking about the Podcast (Audio Create) 207\u003c\/p\u003e \u003cp\u003eChapter 10 Got Audio? (Audio Sharing) 233\u003c\/p\u003e \u003cp\u003eChapter 11 Watch Out for Vlogs (Video Create) 253\u003c\/p\u003e \u003cp\u003eChapter 12 Got Video? (Video Sharing) 273\u003c\/p\u003e \u003cp\u003eChapter 13 Thumbs Up for Microblogging 289\u003c\/p\u003e \u003cp\u003eChapter 14 Live from Anywhere—It’s Livecasting 317\u003c\/p\u003e \u003cp\u003eChapter 15 Virtual Worlds—Real Impact 339\u003c\/p\u003e \u003cp\u003eChapter 16 Gaming the System: Virtual Gaming 371\u003c\/p\u003e \u003cp\u003eChapter 17 RSS—Really Simple Syndication Made Simple 397\u003c\/p\u003e \u003cp\u003eChapter 18 Spotlight on Search (Search Engine Optimization) 411\u003c\/p\u003e \u003cp\u003eChapter 19 Marketing Yourself (Search Engine Marketing) 441\u003c\/p\u003e \u003cp\u003eChapter 20 The Formidable Fourth Screen (Mobile) 457\u003c\/p\u003e \u003cp\u003eChapter 21 Let the Conversation Begin (Interpersonal) 487\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Strategy: The Five Steps to Social Media Success\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 22 Analyze Your Existing Media 539\u003c\/p\u003e \u003cp\u003eChapter 23 The Social Media Trinity 551\u003c\/p\u003e \u003cp\u003eChapter 24 Integrate Strategies 565\u003c\/p\u003e \u003cp\u003eChapter 25 Identify Resources 577\u003c\/p\u003e \u003cp\u003eChapter 26 Implement and Measurement 589\u003c\/p\u003e \u003cp\u003eIndex 601\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52453415878936,"sku":"9781118269749","price":18.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118269749.jpg?v=1785284164","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-social-media-bible-tactics-tools-and-strategies-for-business-success-paperback-softback-9781118269749","provider":"Freshly Printed Books","version":"1.0","type":"link"}