{"product_id":"the-social-life-of-the-japanese-language-cultural-discourse-and-situated-practice-hardback-9781107072268","title":"The Social Life of the Japanese Language; Cultural Discourse and Situated Practice (Hardback) 9781107072268","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Social Life of the Japanese Language\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eCultural Discourse and Situated Practice\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis book focuses on the historical construction of language norms and its relationship to actual language use in contemporary Japan.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eShigeko Okamoto (Author), Janet S. Shibamoto-Smith (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781107072268, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 4 August 2016\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e352 pages, 3 b\/w illus.  4 maps  39 tables\u003cbr\u003e23.5 x 15.8 x 2.3 cm, 0.65 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eWhy are different varieties of the Japanese language used differently in social interaction, and how are they perceived? How do honorifics operate to express diverse affective stances, such as politeness? Why have issues of gendered speech been so central in public discourse, and how are they reflected and refracted in language use as social practice? This book examines Japanese sociolinguistic phenomena from a fascinating new perspective, focusing on the historical construction of language norms and its relationship to actual language use in contemporary Japan. This socio-historically sensitive account stresses the different choices which have shaped Japanese and Western sociolinguistics and how varieties of Japanese, honorifics and politeness, and gendered language have emerged in response to the socio-political landscape in which a modernizing Japan found itself.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction: toward a dynamic model of Japanese language and social meaning\u003cbr\u003e Part I. The Notion of Nihongo\u003cbr\u003e 1. Standard Japanese and its others: building the national language\u003cbr\u003e 1.1 Standard Japanese: a building block in the making of modern Japan\u003cbr\u003e 1.2 Representations of standard and regional Japanese in the media\u003cbr\u003e 2. Standard and regional Japanese: diversity in attitudes and practice\u003cbr\u003e 2.1 Diversity in attitudes toward standard and regional Japanese\u003cbr\u003e 2.2 Meanings of standard and regional Japanese in practice: negotiating norms\u003cbr\u003e Part II. Japanese Honorifics and Japanese 'Politeness': 3. Keigo: from official policy to popular pedagogy\u003cbr\u003e 3.1 Institutional policy on honorific form and use: constructing the Japanese essence\u003cbr\u003e 3.2 Keigo for the public: authoritative accounts by linguists\u003cbr\u003e 3.3 Honorifics: popular pedagogy\u003cbr\u003e 4. Keigo: diversity in attitudes and practice\u003cbr\u003e 4.1 Diversity in attitudes toward honorifics\u003cbr\u003e 4.2 Honorifics in practice: negotiating norms\u003cbr\u003e Part III. Japanese Language and Gender: 5. Gendered Japanese: normative linguistic femininity and masculinity\u003cbr\u003e 5.1 Dominant narratives of gendered Japanese: a historical perspective\u003cbr\u003e 5.2 Media representations of gendered speech in contemporary Japan\u003cbr\u003e 6. Gendered Japanese: diversity in attitudes and practice\u003cbr\u003e 6.1 Diversity in attitude toward gendered speech\u003cbr\u003e 6.2 Meanings of gendered speech in practice: negotiating norms\u003cbr\u003e Reflections: looking backward, looking forward.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sociolinguistics [\u003ca title=\"See our other books on Sociolinguistics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sociolinguistics%20%5BCFB%5D%22\"\u003eCFB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46004908163352,"sku":"9781107072268","price":104.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781107072268i_26f4d25b-f1d5-4a9e-adae-54187c6fa523.jpg?v=1691361752","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-social-life-of-the-japanese-language-cultural-discourse-and-situated-practice-hardback-9781107072268","provider":"Freshly Printed Books","version":"1.0","type":"link"}