{"product_id":"the-six-immutable-laws-of-mobile-business-paperback-softback-9780471741466","title":"The Six Immutable Laws of Mobile Business (Paperback \/ softback) 9780471741466","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Six Immutable Laws of Mobile Business\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003ePhilip Sugai (Author), Marco Koeder (Author), Ludovico Ciferri (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471741466, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 26 January 2010\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages\u003cbr\u003e23.6 x 15.7 x 1.6 cm, 0.39 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eValuable lessons from Japan’s mobile industry yield 6 Immutable Laws for Mobile Business globally\u003c\/b\u003e  \u003cp\u003eJapan’s mobile customers enjoyed better mobile devices, more content, and the most advanced functionality and services for the last 10+ years. This book helps cut through the many myths and all of the hype surrounding Japan’s mobile dominance to identify the most important laws that will guide the success of mobile businesses around the world. Based on detailed market analysis and unprecedented access to the major players and pioneers of the Japanese mobile industry, this publication helps you understand the Six Immutable Laws of Mobile Business. These will help you and your business successfully navigate the challenges that the world’s Wireless Revolution brings. From Law #1 through Law #6, authors Philip Sugai, Marco Koeder, and Ludovico Ciferri will help guide you to distinguish mobile myth from mobile fact, micro developments from macro trends, and regional characteristics from universal truths.\u003c\/p\u003e \u003cp\u003eThe book highlights Japan’s incredible efforts to offer consumers complex, high-tech devices with enriched services that are nonetheless elegant and easy to use, a quest which the authors have labeled \"Simplexity.\" Based on their interviews and observations, the authors assert that, \"Simplexity will be what truly empowers individual users through their mobile devices.\u003c\/p\u003e \u003cp\u003eFilled with case studies exploring all aspects of the Japanese mobile industry, this unique publication points carriers and content and service providers towards successful business models and practices for today’s and tomorrow’s mobile Internet.\u003c\/p\u003e \u003cp\u003eThis book is the beginning of the conversation of The Six Immutable Laws of Mobile Business, which is regularly being updated and expanded upon at:www.siximmutablelaws.com\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword vii\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eIntroduction xv\u003c\/p\u003e \u003cp\u003eChapter 1 Immutable Law No. 1: Value Over Culture 1\u003c\/p\u003e \u003cp\u003eChapter 2 Immutable Law No. 2: The Law of the Ecosystem 22\u003c\/p\u003e \u003cp\u003eChapter 3 Immutable Law No. 3: Mobility Empowers 58\u003c\/p\u003e \u003cp\u003eChapter 4 Immutable Law No. 4: The Value of Time Zones 91\u003c\/p\u003e \u003cp\u003eChapter 5 Immutable Law No. 5: Mobile-Specific Business Models are Essential 106\u003c\/p\u003e \u003cp\u003eChapter 6 Immutable Law No. 6: The Future is Simplexity 134\u003c\/p\u003e \u003cp\u003eChapter 7 Parting Thoughts 174\u003c\/p\u003e \u003cp\u003eBibliography 189\u003c\/p\u003e \u003cp\u003eIndex 191\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Electronics \u0026amp; communications engineering [\u003ca title=\"See our other books on Electronics \u0026amp; communications engineering\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Electronics%20\u0026amp;%20communications%20engineering%20%5BTJ%5D%22\"\u003eTJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Interscience","offers":[{"title":"Brand New","offer_id":52298049159448,"sku":"9780471741466","price":49.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471741466.jpg?v=1781732816","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-six-immutable-laws-of-mobile-business-paperback-softback-9780471741466","provider":"Freshly Printed Books","version":"1.0","type":"link"}