{"product_id":"the-silk-road-rediscovered-how-indian-and-chinese-companies-are-becoming-globally-stronger-by-winning-in-each-others-markets-hardback-9781118446232","title":"The Silk Road Rediscovered; How Indian and Chinese Companies Are Becoming Globally Stronger by Winning in Each Other's Markets (Hardback) 9781118446232","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Silk Road Rediscovered\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Indian and Chinese Companies Are Becoming Globally Stronger by Winning in Each Other's Markets\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAnil K. Gupta (Author), Girija Pande (Author), Haiyan Wang (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118446232, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 30 May 2014\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e304 pages\u003cbr\u003e22.9 x 16 x 2.5 cm, 0.499 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eA roadmap for understanding the business challenges and opportunities in China\u003c\/b\u003e  \u003cp\u003eBy 2025, China and India will be two of the world's four largest economies. By then, economic ties between them should also rank among the ten most important bilateral ties worldwide. Their leaders are well aware of these emerging realities. In May 2013, just two months after taking charge, Premier Li Keqiang left for India on his first official trip outside China, a clear signal of China's foreign policy priorities.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Silk Road Rediscovered\u003c\/i\u003e is the first book ever to analyze the growing corporate linkages between India and China. Did you know that:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIndia's Mahindra is the fifth largest tractor manufacturer in China?\u003c\/li\u003e \u003cli\u003eTata Motors' Jaguar Land Rover unit is the fastest growing luxury auto seller in China?\u003c\/li\u003e \u003cli\u003eIndia's NIIT is the most influential IT training brand in China?\u003c\/li\u003e \u003cli\u003eChina's Huawei has its second largest R\u0026amp;D center in Bangalore and employs over 5000 people in India?\u003c\/li\u003e \u003cli\u003eShanghai Electric earns its largest revenues outside China from India?\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAs these developments illustrate, pioneering Indian and Chinese companies are rediscovering the fabled Silk Road which joined their nations in ancient times. Winning in each other's markets is also making them stronger and whetting their appetite for further global expansion.\u003c\/p\u003e \u003cp\u003eThis book examines how Indian companies such as Tata Consultancy Services, Mahindra Tractors, NIIT, Tata Motors\/Jaguar Land Rover and Sundaram Fasteners have figured out how to win in China. Their experiences may inspire and offer lessons to other Indian companies. The book also examines how Chinese pioneers such as Lenovo, Huawei, TBEA, Haier and Xinxing have made a strong commitment to India and are beginning to realize the fruits of this commitment. The key lessons that emerge from these analyses are: the odds of success go up dramatically when executives adopt a global rather than local-for-local perspective \u003ci\u003eand\u003c\/i\u003e are skillful at learning on the ground.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword - \u003ci\u003eWilliam Antholis, Managing Director, The Brookings Institution\u003c\/i\u003e xi\u003c\/p\u003e \u003cp\u003ePreface xix\u003c\/p\u003e \u003cp\u003eAcknowledgments xxix\u003c\/p\u003e \u003cp\u003e1 Asia’s Best-Kept Secret 1\u003cbr\u003e\u003ci\u003eGrowing Economic Ties Between India and China\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2 Succeeding in China 45\u003cbr\u003e\u003ci\u003eOpportunities and Challenges\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3 Leveraging India’s Home-Country Advantages 89\u003cbr\u003e\u003ci\u003eTata Consultancy Services in China\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4 Making China a Second Home 115\u003cbr\u003e\u003ci\u003eMahindra Tractors in China\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5 Partnering with Chinese Institutions 137\u003cbr\u003e\u003ci\u003eNIIT in China\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6 Driving Indirectly into China 161\u003cbr\u003e\u003ci\u003eTata Motors and Jaguar Land Rover\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7 Committed Pioneers 179\u003cbr\u003e\u003ci\u003eChinese Companies in India\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8 A China Roadmap for Indian Companies 223\u003c\/p\u003e \u003cp\u003eNotes 249\u003c\/p\u003e \u003cp\u003eAbout the Authors 257\u003c\/p\u003e \u003cp\u003eIndex 265\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52417775108376,"sku":"9781118446232","price":20.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118446232_110944.jpg?v=1784508251","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-silk-road-rediscovered-how-indian-and-chinese-companies-are-becoming-globally-stronger-by-winning-in-each-others-markets-hardback-9781118446232","provider":"Freshly Printed Books","version":"1.0","type":"link"}