{"product_id":"the-science-of-serendipity-how-to-unlock-the-promise-of-innovation-paperback-softback-9781118478103","title":"The Science of Serendipity; How to Unlock the Promise of Innovation (Paperback \/ softback) 9781118478103","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Science of Serendipity\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow to Unlock the Promise of Innovation\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMatt Kingdon (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118478103, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 2 November 2012\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e23.5 x 16 x 2.3 cm, 0.599 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"The book is packed with great stories to inspire ideas... the great many provocations in the book, nicely told, make it one of the better books on the topic. Although it fails to offer a strong methodology, it does collect all the latest thinking into one place and is a great place to start.\" (\u003cem\u003eB2B Marketing,\u003c\/em\u003e May 2013) \u003c\/p\u003e\n\u003cp\u003e\"This??is a treasure trove of insight from a real expert in the field and there are lessons to be learnt on every page.??It's really all about how to make new ideas less of a happy accident... if you only read one book this month....\" (\u003cem\u003eBusiness Life,\u003c\/em\u003e April 2013) \u003c\/p\u003e\n\u003cp\u003e\"Colourful, lively and interesting.\" (\u003cem\u003eManagement Today,\u003c\/em\u003e March 2013) \u003c\/p\u003e\n\u003cp\u003e\"Jam-packed with eye-opening real world examples of how brilliant ideas can solve difficult real world problems.\" (\u003cem\u003eLondon Loves Business,\u003c\/em\u003e 20th December 2012)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eInnovation\u003c\/i\u003e. The word might make you think of Silicon Valley. But innovation isn’t the sole province of start-ups. They didn’t invent it, and they’re not always the ones from which we can best learn. \u003c\/p\u003e \u003cp\u003eAs Matt Kingdon argues in \u003ci\u003eThe Science of Serendipity\u003c\/i\u003e,  it’s corporate innovators battling within large, established organisations who are the field’s real heroes. Tapping into 20 years of experience on the front lines of innovation—bringing new products and services to market and helping organisations become more creative—Kingdon dissects the ways in which corporations are continually reborn. He looks at the anatomy of innovation, asking: How do time-pressed executives go about taking risks? How do they prepare to see—and seize—opportunity? And how do you place humans, with all of their fears and foibles, at the heart of commercial success?\u003c\/p\u003e \u003cp\u003eIn a conversational, jargon-free style built on a practitioner’s observations and anecdotes, \u003ci\u003eThe Science of Serendipity\u003c\/i\u003e traces the dilemmas that executives in a wide variety of firms face. It details the steps taken to overcome the issues and get great ideas across the finish line. If you’re looking for a guide in your fight against the corporate machine, this is the business book for you.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eMatt Kingdon\u003c\/i\u003e\u003c\/b\u003e \u003ci\u003eis the Co-founder, Chairman, and Chief Enthusiast of What If! Innovation Partners. F\u003c\/i\u003e\u003ci\u003eor 20 years, What If! has partnered with the world’s most successful, forward-looking companies—businesses such as \u003cb\u003eBarclays,\u003c\/b\u003e \u003cb\u003eFour Seasons,\u003c\/b\u003e \u003cb\u003eGoogle,\u003c\/b\u003e \u003cb\u003ePepsiCo,\u003c\/b\u003e \u003cb\u003ePfizer,\u003c\/b\u003e and \u003cb\u003eVirgin\u003c\/b\u003e—to galvanise innovation and deliver impact. Its 250 inventors work across the\u003c\/i\u003e Americas, \u003ci\u003eEurope,\u003c\/i\u003e \u003ci\u003eand\u003c\/i\u003e Asia.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eIntroduction 1\u003c\/b\u003e  \u003cp\u003eThe Real Heroes of Innovation\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 The Protagonist 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e‘Captain One Minute, Pirate the Next’: The qualities innovators need to succeed in a corporate environment.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 The Quest for Provocation 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Deliberate Management of Inspiration: Tackling the unknown, finding new insights to solve old problems and challenging the status quo.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Making Ideas Real 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Innovator’s Favourite Weapon: A philosophy and approach for developing, validating and selling ideas.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Collision Course 133\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating Space for Serendipity: How the physical environment can be used to promote innovation.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Battling the Corporate Machine 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNavigating Naysayers and the Inevitable Organisational Barriers: How corporate innovators succeed.\u003c\/p\u003e \u003cp\u003eA Call to Arms 229\u003c\/p\u003e \u003cp\u003eThanks 233\u003c\/p\u003e \u003cp\u003eSources 235\u003c\/p\u003e \u003cp\u003eIndex 241\u003c\/p\u003e \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52462971289880,"sku":"9781118478103","price":12.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118478103.jpg?v=1785543913","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-science-of-serendipity-how-to-unlock-the-promise-of-innovation-paperback-softback-9781118478103","provider":"Freshly Printed Books","version":"1.0","type":"link"}