{"product_id":"the-rudolph-factor-finding-the-bright-lights-that-drive-innovation-in-your-business-hardback-9780470451038","title":"The Rudolph Factor; Finding the Bright Lights that Drive Innovation in Your Business (Hardback) 9780470451038","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Rudolph Factor\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eFinding the Bright Lights that Drive Innovation in Your Business\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eCyndi Laurin (Author), Craig Morningstar (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470451038, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 21 July 2009\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e208 pages\u003cbr\u003e22.4 x 14.9 x 2.1 cm, 0.34 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eThe bestselling author of \u003ci\u003eCatch!\u003c\/i\u003e shares the innovation secrets that helped Boeing turn itself around from the brink of collapse\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Rudolph Factor tells the story of Boeing's spectacular turnaround through a discussion of principles and qualities that are transferable and replicable to any size or type of organization in any industry. Authors Cyndi Laurin and Craig Morningstar use the story of Rudolph the Red-Nosed Reindeer as an analogy to explore a corporate culture that managed to avoid disaster through progressive leadership; a highly participatory team-based culture; the development of an organizational constitution; and an alternative, aligned employee rewards structure. Using real-world lessons from Boeing's inspiring story, The Rudolph Factor shows companies how to nurture a culture centered around their \"Rudolphs\"–those out-of-the-box, creative employees who can serve as shining lights to lead organizations in accomplishing their goals. Applicable to anyone who runs a business of any size, this book shows readers how to find, nurture, and leverage the creativity of its employees to achieve a long-term competitive advantage.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003eForeword \u003ci\u003eE. David Spong\u003c\/i\u003e xi\u003c\/p\u003e \u003cp\u003eForeword \u003ci\u003eDavid M. Bowman\u003c\/i\u003e xv\u003c\/p\u003e \u003cp\u003ePreface xix\u003c\/p\u003e \u003cp\u003eCHAPTER 1 The Prevailing Form of Business Cultures 1\u003c\/p\u003e \u003cp\u003eCHAPTER 2 The Boeing Company and the Impetus for a Cultural Revolution 25\u003c\/p\u003e \u003cp\u003eCHAPTER 3 Why Rudolph, You Ask? 41\u003c\/p\u003e \u003cp\u003eCHAPTER 4 Nurturing Rudolphs to Maximize Their Innovative Contributions 59\u003c\/p\u003e \u003cp\u003eCHAPTER 5 Establishing a Team-Based Rudolph Culture 77\u003c\/p\u003e \u003cp\u003eCHAPTER 6 Redefining Leadership 107\u003c\/p\u003e \u003cp\u003eCHAPTER 7 Developing a Corporate Constitution 121\u003c\/p\u003e \u003cp\u003eCHAPTER 8 Creating an Alternative and Aligned Reward Structure 143\u003c\/p\u003e \u003cp\u003eEpilogue Go Forth—Awaken the Rudolph Within 161\u003c\/p\u003e \u003cp\u003eResources 167\u003c\/p\u003e \u003cp\u003eIndex 169\u003c\/p\u003e \u003cp\u003eAbout the Authors 181\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52503015293208,"sku":"9780470451038","price":15.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470451038_226387.jpg?v=1786323940","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-rudolph-factor-finding-the-bright-lights-that-drive-innovation-in-your-business-hardback-9780470451038","provider":"Freshly Printed Books","version":"1.0","type":"link"}