{"product_id":"the-readers-brain-how-neuroscience-can-make-you-a-better-writer-hardback-9781107100398","title":"The Reader's Brain; How Neuroscience Can Make You a Better Writer (Hardback) 9781107100398","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Reader's Brain\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Neuroscience Can Make You a Better Writer\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eDrawing upon cutting-edge neuroscience research, this unique writing guide provides easy-to-follow principles for writing effectively and efficiently.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eYellowlees Douglas (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781107100398, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 11 June 2015\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e225 pages, 1 b\/w illus.\u003cbr\u003e20.5 x 13.5 x 1.5 cm, 0.37 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'This book is desperately needed across great swaths of corporate America and should be taught at every level from K-12 to graduate schools.' Andrew Hargadon, Soderquist Chair in Entrepreneurship, Graduate School of Management, University of California, Davis\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eHave you ever found yourself re-reading the same sentence four or five times and thought 'I should get more sleep'? Are you clueless as to why one paragraph just seems to 'flow' while you simply can't recall the contents of another? Guess what: you are not alone. Even the best writers fail to grasp why their writing works. The Reader's Brain is the first science-based guide to writing, employing cutting-edge research on how our minds process written language, to ensure your writing can be read quickly, assimilated easily, and recalled precisely - exactly what we need to transform anyone into a highly effective writer. Using the 5Cs - clarity, continuity, coherence, concision, and cadence - this book combines irreverent humour with easy-to-follow principles that will make readers perceive your sentences, paragraphs, and documents to be clear, concise, and effective.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. So much advice, so much lousy writing\u003cbr\u003e 2. The new science of writing\u003cbr\u003e 3. Choosing words and structuring sentences: the first C: clarity\u003cbr\u003e 4. Putting sentences together: the second C: continuity\u003cbr\u003e 5. Organizing paragraphs and documents: the third C: coherence\u003cbr\u003e 6. Maximizing efficiency: the fourth C: concision\u003cbr\u003e 7. Making music with words: the fifth C: cadence\u003cbr\u003e Supplement: everything you ever wanted to know about grammar, punctuation, and usage – and never learned.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Cognition \u0026amp; cognitive psychology [\u003ca title=\"See our other books on Cognition \u0026amp; cognitive psychology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Cognition%20\u0026amp;%20cognitive%20psychology%20%5BJMR%5D%22\"\u003eJMR\u003c\/a\u003e], Psychology [\u003ca title=\"See our other books on Psychology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Psychology%20%5BJM%5D%22\"\u003eJM\u003c\/a\u003e], Linguistics [\u003ca title=\"See our other books on Linguistics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Linguistics%20%5BCF%5D%22\"\u003eCF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46265604931864,"sku":"9781107100398","price":62.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781107100398i.jpg?v=1696793166","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-readers-brain-how-neuroscience-can-make-you-a-better-writer-hardback-9781107100398","provider":"Freshly Printed Books","version":"1.0","type":"link"}