{"product_id":"the-profit-impact-of-marketing-strategy-project-retrospect-and-prospects-hardback-9780521840538","title":"The Profit Impact of Marketing Strategy Project; Retrospect and Prospects (Hardback) 9780521840538","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Profit Impact of Marketing Strategy Project\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eRetrospect and Prospects\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThe contribution of the PIMS project explored in the context of developments in business.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003ePaul W. Farris (Edited by), Michael J. Moore (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521840538, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 4 November 2004\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e326 pages\u003cbr\u003e22.9 x 15.2 x 1.9 cm, 0.61 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"...required reading for anyone planning to carry on deep investigations of marketing's impact on company sales and profits.\"   Phillip Kotler, Kellogg Graduate School of Management, Northwestern University\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis book was first published in 2004.  Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods. Appealing to scholars and reflective practitioners interested in fostering practical knowledge about business innovation and changes, this book not only explores ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data. As the business community renews its attempts to recreate the kind of inter-firm cooperation that produced the PIMS project, sharing many of the ideals, this volume will broadly appeal.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eForeword Paul Farris and Michael Moore\u003cbr\u003e 1. The PIMS: project vision, achievements and scope of the data Paul Farris with John U. Farley\u003cbr\u003e 2. Putting PIMS into perspective: enduring contributions to strategic questions George Day\u003cbr\u003e 3. PIMS and COMPUSTAT data: different horses for the same courses? D. Eric Boyd, Paul Farris, and Lutz Hildebrandt\u003cbr\u003e 4. Order of market entry: empirical results from the PIMS data and future research topics William Robinson and Mark Parry\u003cbr\u003e 5. Marketing costs and prices David Reibstein, D. Eric Boyd, and Paul Farris\u003cbr\u003e 6. Does innovativeness enhance new product success?: insights from a meta-analysis of the evidence David M. Szymanski, Michael Kroff, and Lisa C. Troy\u003cbr\u003e 7. The model by Phillips, Chang, and Buzzell revisited: the effects of unobservable variables Lutz Hildebrandt and Dirk Temme\u003cbr\u003e 8. Causation and components in market share-performance models: the role of identities Kusum Ailawadi and Paul Farris\u003cbr\u003e 9. Cargo cult econometrics: specification testing in simultaneous equations marketing models Michael Moore, Ruskin Morgan, and Judith Roberts\u003cbr\u003e 10. PIMS and the market share effect: biased evidence versus fuzzy evidence Marcus Christen and Hubert Gatignon\u003cbr\u003e 11. PIMS in the new millennium: How PIMS might be different tomorrow Paul Farris and Michael Moore.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sales \u0026amp; marketing management [\u003ca title=\"See our other books on Sales \u0026amp; marketing management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20management%20%5BKJMV7%5D%22\"\u003eKJMV7\u003c\/a\u003e], Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46265220595992,"sku":"9780521840538","price":86.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521840538i.jpg?v=1692020720","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-profit-impact-of-marketing-strategy-project-retrospect-and-prospects-hardback-9780521840538","provider":"Freshly Printed Books","version":"1.0","type":"link"}