{"product_id":"the-pricing-playbook-a-practical-guide-to-revenue-growth-management-in-the-age-of-ai-hardback-9781394396900","title":"The Pricing Playbook; A Practical Guide to Revenue Growth Management in the Age of AI (Hardback) 9781394396900","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Pricing Playbook\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Practical Guide to Revenue Growth Management in the Age of AI\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eIngo Reinhardt (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394396900, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 23 April 2026\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e304 pages\u003cbr\u003e23.1 x 15.5 x 2.3 cm, 0.476 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eAn in-depth and up-to-date discussion of pricing strategy that incorporates the latest developments in generative AI\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eThe Pricing Playbook: A Practical Guide to Revenue Growth Management in the Age of AI\u003c\/i\u003e, author Ingo Reinhardt delivers a uniquely insightful discussion of the theoretical underpinnings of pricing. He also presents detailed instructions for using that theory to construct a revenue growth management framework that will guide the pricing strategy within your organization.\u003c\/p\u003e \u003cp\u003eReinhardt offers a selection of specific case studies that focus specifically on the opportunities and challenges created by the ongoing digitization and proliferation of generative AI technologies. The book explains and contextualizes how this new suite of tools and platforms should impact business leaders’ pricing decisions.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eInside the book:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDetailed discussions of the underlying methods and principles that forward-looking organizations use to make pricing decisions in an environment that includes generative AI\u003c\/li\u003e \u003cli\u003eStep-by-step guidance for creating a comprehensive pricing and revenue growth management strategy for your firm\u003c\/li\u003e \u003cli\u003eUp-to-date explorations of the basics of pricing theory and important subtopics, including value pricing, price elasticities, and behavioural pricing\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for managers, executives, and all other business leaders with a stake in crafting pricing strategies at their organization, \u003ci\u003eThe Pricing Playbook\u003c\/i\u003e is also a must-read for entrepreneurs, founders, and team leaders at high-growth organizations looking for expert advice on a critical subject that’s evolving rapidly.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eLIST OF FIGURES xiii\u003cbr\u003eLIST OF TABLES xix\u003cbr\u003ePREFACE xxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 1 INTRODUCTION 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 2 FOUNDATIONS 7\u003c\/b\u003e\u003cbr\u003e2.1 Terminology 7\u003cbr\u003e2.2 The Role of Pricing in the Firm 12\u003cbr\u003e2.3 Theoretical Foundations 19\u003cbr\u003e2.4 Pricing and RGM in Practice 47\u003cbr\u003e2.5 Further Reading 128\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 3 BUILDING THE RGM PLAYBOOK 135\u003c\/b\u003e\u003cbr\u003e3.1 Pricing and RGM Strategy 136\u003cbr\u003e3.2 Integrating into a Pricing Framework 142\u003cbr\u003e3.3 International RGM Considerations 178\u003cbr\u003e3.4 How to Build Your RGM Playbook 186\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 4 DIGITALIZATION OF PRICING AND RGM 187\u003c\/b\u003e\u003cbr\u003e4.1 Digitalization 188\u003cbr\u003e4.2 Evolution of RGM in the Digital Age 192\u003cbr\u003e4.3 Generative AI for RGM 203\u003cbr\u003e4.4 Use Cases in RGM for CPG Companies 237\u003cbr\u003e4.5 Use Cases in Other Industries 243\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 5 WAY AHEAD: THE MARKET-LED ORGANIZATION 249\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBIBLIOGRAPHY 253\u003cbr\u003eABOUT THE AUTHOR 263\u003cbr\u003eINDEX 265\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Mathematics [\u003ca title=\"See our other books on Mathematics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Mathematics%20%5BPB%5D%22\"\u003ePB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52453451956504,"sku":"9781394396900","price":21.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394396900.jpg?v=1785284634","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-pricing-playbook-a-practical-guide-to-revenue-growth-management-in-the-age-of-ai-hardback-9781394396900","provider":"Freshly Printed Books","version":"1.0","type":"link"}