{"product_id":"the-power-of-persuasion-how-were-bought-and-sold-paperback-softback-9780471763178","title":"The Power of Persuasion; How We're Bought and Sold (Paperback \/ softback) 9780471763178","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Power of Persuasion\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow We're Bought and Sold\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eRobert Levine (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471763178, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 15 February 2006\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e288 pages\u003cbr\u003e23.1 x 15.2 x 2.3 cm, 0.34 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn.\"\u003cbr\u003e --Slashdot.org\u003cbr\u003e \u003cbr\u003e \"If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches.\"\u003cbr\u003e --The Globe and Mail\u003cbr\u003e \u003cbr\u003e \"Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation.\"\u003cbr\u003e --The Wall Street Journal\u003cbr\u003e \u003cbr\u003e \"This wonderful book will change the way you think and act in many realms of your life.\"\u003cbr\u003e --Philip Zimbardo former president, American Psychological Association\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eOne The Illusion of Invulnerability\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, How Can Everyone Be Less Gullible Than Everyone Else? 5\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTwo Whom Do We Trust? Experts, Honesty, and Likability\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, the Supersalesmen Don’t Look Like Salesmen at All 29\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThree Killing You with Kindness\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, Beware of Strangers Bearing Unexpected Gifts 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFour The Contrast Principle\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, How Black Gets Turned into White 91\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFive $2 + $2 = $ 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, Learning to Avoid Stupid Mental Arithmetic 113\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSix The Hot Button\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, How Mental Shortcuts Can Lead You into Trouble 137\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSeven Gradually Escalating the Commitments\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, Making You Say Yes by Never Saying No 159\u003c\/p\u003e \u003cp\u003e\u003cb\u003eEight Winning Hearts and Minds\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, the Road to Perpetual Persuasion 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003eNine Jonestown\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, the Dark End of the Dark Side of Persuasion 209\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTen The Art of Resistance\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, Some Unsolicited Advice for Using and Defending against Persuasion 227\u003c\/p\u003e \u003cp\u003eNotes 245\u003c\/p\u003e \u003cp\u003eIndex 267\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Psychology [\u003ca title=\"See our other books on Psychology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Psychology%20%5BJM%5D%22\"\u003eJM\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52470046785816,"sku":"9780471763178","price":14.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471763178.jpg?v=1785630031","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-power-of-persuasion-how-were-bought-and-sold-paperback-softback-9780471763178","provider":"Freshly Printed Books","version":"1.0","type":"link"}