{"product_id":"the-portable-mba-in-marketing-hardback-9780471193678","title":"The Portable MBA in Marketing (Hardback) 9780471193678","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Portable MBA in Marketing\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eCharles D. Schewe (Author), Alexander Hiam (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471193678, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 27 April 1998\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e512 pages\u003cbr\u003e25.8 x 18.6 x 4.1 cm, 1.107 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eDer schnellste Weg, Ihre Produkte und Ideen zu vermarkten! Einer der Bestseller der 'Portable MBA'-Reihe, jetzt in vollständig überarbeiteter und aktualisierter Neuauflage, hilft Ihnen beim Planen und Entscheiden. Fesselnd und gut verständlich geschrieben - in dem Stil, der diese Reihe so erfolgreich macht!\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eREDISCOVERING THE MARKETING CONCEPT.\u003cbr\u003e \u003cbr\u003e The Essence of Marketing: The Customer First, Last, and Always.\u003cbr\u003e \u003cbr\u003e Marketing and Strategy: Using Tested Concepts and New Ideas for Marketing Strategy.\u003cbr\u003e \u003cbr\u003e The International Challenge: Planting Your Flag Abroad-and Helping It Take Root.\u003cbr\u003e \u003cbr\u003e ACHIEVING MARKETING INSIGHT.\u003cbr\u003e \u003cbr\u003e Marketing Research and Information: The Search for Customer Insight.\u003cbr\u003e \u003cbr\u003e Profiling Markets and Forecasting Sales: The Art and Science Behind the Numbers.\u003cbr\u003e \u003cbr\u003e Understanding Buyer Behavior: Customers on the Couch.\u003cbr\u003e \u003cbr\u003e Segmentation, Targeting, Positioning: From Mass Marketing to One-to-One with the Customer.\u003cbr\u003e \u003cbr\u003e APPLYING MARKETING TECHNIQUES.\u003cbr\u003e \u003cbr\u003e Product Development: The Business of Innovation.\u003cbr\u003e \u003cbr\u003e Product Management: Birth, Death, and Sometimes Resurrection.\u003cbr\u003e \u003cbr\u003e The Nature of Pricing: Making Money and Capturing the Customer.\u003cbr\u003e \u003cbr\u003e The Distribution Function: Innovative Guidelines for Profitability.\u003cbr\u003e \u003cbr\u003e Promotiom: The Many Faces of Marketing.\u003cbr\u003e \u003cbr\u003e Notes.\u003cbr\u003e \u003cbr\u003e Glossary.\u003cbr\u003e \u003cbr\u003e Resources.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52286298718488,"sku":"9780471193678","price":64.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471193678.jpg?v=1781549161","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-portable-mba-in-marketing-hardback-9780471193678","provider":"Freshly Printed Books","version":"1.0","type":"link"}