{"product_id":"the-portable-mba-in-economics-paperback-softback-9780471595267","title":"The Portable MBA in Economics (Paperback \/ softback) 9780471595267","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Portable MBA in Economics\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003ePhilip K. Y. Young (Author), John J. McAuley (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471595267, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 23 May 1994\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e304 pages\u003cbr\u003e26 x 18.2 x 2.8 cm, 0.758 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eBusiness and Economics.\u003cbr\u003e \u003cbr\u003e MACROECONOMICS.\u003cbr\u003e \u003cbr\u003e Measuring Economic Activity.\u003cbr\u003e \u003cbr\u003e The Business Cycle.\u003cbr\u003e \u003cbr\u003e Producing Goods and Services.\u003cbr\u003e \u003cbr\u003e Inflation and Unemployment.\u003cbr\u003e \u003cbr\u003e Economic Lubricants.\u003cbr\u003e \u003cbr\u003e A Borderless World.\u003cbr\u003e \u003cbr\u003e MICROECONOMICS.\u003cbr\u003e \u003cbr\u003e Understanding the Market Process.\u003cbr\u003e \u003cbr\u003e Consumer Respnse.\u003cbr\u003e \u003cbr\u003e Producer Response.\u003cbr\u003e \u003cbr\u003e Putting It All Together.\u003cbr\u003e \u003cbr\u003e Appendix.\u003cbr\u003e \u003cbr\u003e Glossary.\u003cbr\u003e \u003cbr\u003e Notes.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52298005414168,"sku":"9780471595267","price":28.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471595267.jpg?v=1781730654","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-portable-mba-in-economics-paperback-softback-9780471595267","provider":"Freshly Printed Books","version":"1.0","type":"link"}