{"product_id":"the-portable-mba-hardback-9780470481295","title":"The Portable MBA (Hardback) 9780470481295","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Portable MBA\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eKenneth M. Eades (Author), Timothy M. Laseter (Author), Ian Skurnik (Author), Peter L. Rodriguez (Author), Lynn A. Isabella (Author), Paul J. Simko (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470481295, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 18 May 2010\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e384 pages\u003cbr\u003e25.9 x 18.8 x 3.8 cm, 0.816 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"Comprehensive overview of all business basics and [an] excellent resource.\" (\u003cem\u003eCPO Agenda,\u003c\/em\u003e Summer 2010)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eA totally revised new edition of the bestselling guide to business school basics\u003c\/p\u003e \u003cp\u003eThe bestselling book that invented the \"MBA in a book\" category, \u003ci\u003eThe Portable MBA Fifth Edition\u003c\/i\u003e is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics.\u003c\/p\u003e \u003cp\u003eThis new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best \u003ci\u003ePortable MBA\u003c\/i\u003e ever.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCovers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy.\u003c\/li\u003e \u003cli\u003eEvery chapter is totally updated and seven new chapters have been added on vital business topics\u003c\/li\u003e \u003cli\u003eIncludes case studies and interactive web-based examples\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you own your own small business or work in a major corporate office, \u003ci\u003eThe Portable MBA\u003c\/i\u003e gives you the comprehensive information and rich understanding of the business world that you need.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eList of Downloadable Materials vii\u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAbout the Authors xv\u003c\/p\u003e \u003cp\u003eIntroduction: The MBA Degree Experience 1\u003c\/p\u003e \u003cp\u003e1 Accounting Principles 8\u003c\/p\u003e \u003cp\u003e2 The Principles of Economics 28\u003c\/p\u003e \u003cp\u003e3 Introduction to Business Ethics 47\u003c\/p\u003e \u003cp\u003e4 Marketing Management 63\u003c\/p\u003e \u003cp\u003e5 Financial Management 83\u003c\/p\u003e \u003cp\u003e6 Operations Management 111\u003c\/p\u003e \u003cp\u003e7 Managing People 134\u003c\/p\u003e \u003cp\u003e8 Supply Chain Management 156\u003c\/p\u003e \u003cp\u003e9 Strategy—Defining and Developing Competitive Advantage 169\u003c\/p\u003e \u003cp\u003e10 Financial Analysis and Firm Valuation 187\u003c\/p\u003e \u003cp\u003e11 Consumer Behavior 216\u003c\/p\u003e \u003cp\u003e12 New Product Creation 227\u003c\/p\u003e \u003cp\u003e13 Entrepreneurship 243\u003c\/p\u003e \u003cp\u003e14 Emerging Markets and Development 259\u003c\/p\u003e \u003cp\u003e15 Enterprise Risk Management 277\u003c\/p\u003e \u003cp\u003e16 Leading from the Middle 301\u003c\/p\u003e \u003cp\u003e17 Managing Teams 314\u003c\/p\u003e \u003cp\u003e18 Starting Your New Career with an MBA 332\u003c\/p\u003e \u003cp\u003eIndex 339\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52462942552344,"sku":"9780470481295","price":26.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470481295_108375.jpg?v=1785543212","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-portable-mba-hardback-9780470481295","provider":"Freshly Printed Books","version":"1.0","type":"link"}