{"product_id":"the-platform-paradox-how-digital-businesses-succeed-in-an-ever-changing-global-marketplace-hardback-9781613631515","title":"The Platform Paradox; How Digital Businesses Succeed in an Ever-Changing Global Marketplace (Hardback) 9781613631515","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Platform Paradox\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Digital Businesses Succeed in an Ever-Changing Global Marketplace\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMauro F. Guillén (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781613631515\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 11 May 2021\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e104 pages\u003cbr\u003e21.6 x 14 x 1.4 cm, 0.254 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"Mauro Guillén's latest release, \u003ci\u003eThe Platform Paradox\u003c\/i\u003e, offers a clear course of action for the digital age. As Guillén so effectively argues, digital platforms must understand network effects to be successful on a global basis—and the entire business community must transform to meet the demands of our increasingly digital economy.\" (William P. Lauder, Executive Chairman, The Estée Lauder Companies)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eDigital platforms are changing the rules of competition in the global economy. Until recently, it took\u003c\/i\u003e Fortune \u003ci\u003e 500 companies an average of 20 years to reach billion-dollar market valuations. Successful platforms now reach that milestone in an average of four years.\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e In \u003cb\u003e\u003ci\u003eThe Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace\u003c\/i\u003e\u003c\/b\u003e, Wharton professor \u003cb\u003eMauro F. GuillÉn\u003c\/b\u003e highlights a key incongruity in this new world. Most platforms considered to be successful have triumphed in only some, rather than all, parts of the world. There are very few truly global digital platforms.\u003cbr\u003e In more than three decades of studying multinational firms, GuillÉn has found they often misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics and pursuing markets in a logical sequence. Seeing multibillion-dollar companies like Amazon flounder in certain markets has led GuillÉn to research what it takes to create a successful global strategy.\u003cbr\u003e In \u003cb\u003e\u003ci\u003eThe Platform Paradox\u003c\/i\u003e\u003c\/b\u003e, GuillÉn details: How the COVID-19 pandemic has accelerated digitization and forced companies like \u003cb\u003eAirbnb\u003c\/b\u003e to pivot and adapt; How platforms like \u003cb\u003eTinder\u003c\/b\u003e and \u003cb\u003eUber\u003c\/b\u003e have used local advantages to grow rapidly in different countries; How traditional companies have transformed themselves into digital platforms, like \u003cb\u003eLego\u003c\/b\u003e undertaking a digital revolution to emerge from bankruptcy and become the \"Apple of toys\"; and The possibilities and limits to global expansion, as illustrated by companies like \u003cb\u003eZoom\u003c\/b\u003e and \u003cb\u003eSkype\u003c\/b\u003e. In \u003cb\u003e\u003ci\u003eThe Platform Paradox\u003c\/i\u003e\u003c\/b\u003e, GuillÉn offers an integrated framework for these platforms to identify and implement a digital platform strategy on a truly global scale.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wharton School Press","offers":[{"title":"Brand New","offer_id":52621453558040,"sku":"9781613631515","price":30.69,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-platform-paradox-how-digital-businesses-succeed-in-an-ever-changing-global-marketplace-hardback-9781613631515","provider":"Freshly Printed Books","version":"1.0","type":"link"}