{"product_id":"the-platform-economy-how-japan-transformed-the-consumer-internet-hardback-9781517906948","title":"The Platform Economy; How Japan Transformed the Consumer Internet (Hardback) 9781517906948","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Platform Economy\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Japan Transformed the Consumer Internet\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMarc Steinberg (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781517906948\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 26 February 2019\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e304 pages, 12\u003cbr\u003e21.6 x 14 x 3.8 cm, 0.508 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"By relocating the origins of the platform economy to Japan’s consumer technology industries of the 1990s, Marc Steinberg offers a powerful intervention into current debates about platformization. This is a book that challenges us to think differently about the business and culture of digital media.\"-Ramon Lobato, author of \u003ci\u003eNetflix Nations: The Geography of Digital Distribution\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\"Phenomenal. Marc Steinberg rewrites the history of the platform economy. Moving beyond an exclusive focus on Silicon Valley, he demonstrates that a crucial part of this history can be found in 1990s Japan. Steinberg deftly traces the emergence of platform theory and practices around Docomo’s i-mode, exploring intersections with U.S. and French discourse, and ending with the global markets forged by iOS and Android.\"-Thomas Poell, coauthor of \u003ci\u003eThe Platform Society: Public Values in a Connective World\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\"The American tech giants monopolize our attention in daily life; they also tend to hog the attention in technology criticism. Marc Steinberg offers a more expansive and nuanced analysis, showing that the ‘platform’ story did not begin in Silicon Valley and is not likely to end there. A rigorous, illuminating book.\"-Rebecca Tuhus-Dubrow, author of \u003ci\u003ePersonal Stereo\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"The impressive feat of Steinberg’s book is that it allows both interpretations of platformization to emerge: a fairer crediting of Japanese theories and practices as well as a fuller questioning of global media industry dominance.\"-\u003ci\u003eFilm Quarterly\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\"Readers in many disciplines seeking to better understand how the Android and Apple iOS, Netflix, Amazon, and myriad other everyday commercial experiences have come to be, and how they may change or adapt in ways that Silicon Valley will not necessarily lead, can look to \u003ci\u003eThe Platform Economy\u003c\/i\u003e for global insights and a nuanced analysis of the way words and worlds have been formed, in part, through Japanese iterations of platforms and contents.\"-\u003ci\u003eThe Journal of Popular Culture\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\"The \u003ci\u003ePlatform Economy\u003c\/i\u003e adds a significant dimension to the study of platforms and urges us to think deeply about platformization, as well as the multidirectionality of cultural circulation more broadly.\"-\u003ci\u003eCritical Inquiry\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\"An important contribution for recapitulating certain concepts in management theory and reconstructing the discursive formation of the term ‘platform.’\"-\u003ci\u003eJournal of Japanese Studies \u003c\/i\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eOffering a deeper understanding of today’s internet media and the management theory behind it\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003ePlatforms are everywhere. From social media to chat, streaming, credit cards, and even bookstores, it seems like almost everything can be described as a platform. In \u003ci\u003eThe Platform Economy\u003c\/i\u003e, Marc Steinberg argues that the “platformization” of capitalism has transformed everything, and it is imperative that we have a historically precise, robust understanding of this widespread concept. \u003c\/p\u003e\n\u003cp\u003eTaking Japan as the key site for global platformization, Steinberg delves into that nation’s unique technological and managerial trajectory, in the process systematically examining every facet of the elusive word \u003ci\u003eplatform\u003c\/i\u003e. Among the untold stories revealed here is that of the 1999 iPhone precursor, the i-mode: the world’s first widespread mobile internet platform, which became a blueprint for Apple and Google’s later dominance of the mobile market. Steinberg also charts the rise of social gaming giants GREE and Mobage, chat tools KakaoTalk, WeChat, and LINE, and video streaming site Niconico Video, as well as the development of platform theory in Japan, as part of a wider transformation of managerial theory to account for platforms as mediators of cultural life. \u003c\/p\u003e\n\u003cp\u003eAnalyzing platforms’ immense impact on contemporary media such as video streaming, music, and gaming, \u003ci\u003eThe Platform Economy\u003c\/i\u003e fills in neglected parts of the platform story. In narrating the rise and fall of Japanese platforms, and the enduring legacy of Japanese platform theory, this book sheds light on contemporary tech titans like Facebook, Google, Apple, and Netflix, and their platform-mediated transformation of contemporary life-it is essential reading for anyone wanting to understand what capitalism is today and where it is headed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e\u003cp\u003eContents\u003cbr\u003eIntroduction\u003cbr\u003e1. Contents Discourse: A Platform Prelude\u003cbr\u003e2. Platform Typology: From Hardware to Contents\u003cbr\u003e3. The Japanese Genesis of Transactional Platform Theory\u003cbr\u003e4. Docomo’s i-mode and the Formatting of the Mobile Internet\u003cbr\u003e5. Platforms after i-mode: Dwango’s Niconico Video\u003cbr\u003eConclusion: The Platformization of Regional Chat Apps\u003cbr\u003eAcknowledgments\u003cbr\u003eNotes\u003cbr\u003eBibliography\u003cbr\u003eIndex\u003cbr\u003e\u003c\/p\u003e\u003c\/div\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Univ Of Minnesota Press","offers":[{"title":"Brand New","offer_id":52619249942808,"sku":"9781517906948","price":66.67,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-platform-economy-how-japan-transformed-the-consumer-internet-hardback-9781517906948","provider":"Freshly Printed Books","version":"1.0","type":"link"}