{"product_id":"the-persuasive-power-of-campaign-advertising-paperback-softback-9781439903339","title":"The Persuasive Power of Campaign Advertising (Paperback \/ softback) 9781439903339","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Persuasive Power of Campaign Advertising\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eTravis N. Ridout (Author), Michael M. Franz (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781439903339\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 25 March 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e200 pages\u003cbr\u003e21 x 14 x 1.5 cm, 0.666 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cem\u003eThe Persuasive Power of Campaign Advertising\u003c\/em\u003e offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them.\u003c\/p\u003e  \u003cp\u003eThe authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that \"go viral\" on the web-which often leads to their replaying as television news stories, generating additional attention.\u003c\/p\u003e  \u003cp\u003e\u003cem\u003eThe Persuasive Power of Campaign Advertising\u003c\/em\u003e features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Temple University Press","offers":[{"title":"Brand New","offer_id":52584899510552,"sku":"9781439903339","price":19.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-persuasive-power-of-campaign-advertising-paperback-softback-9781439903339","provider":"Freshly Printed Books","version":"1.0","type":"link"}