{"product_id":"the-persuasion-engine-how-any-business-can-use-ai-powered-neuromarketing-to-understand-and-win-customers-hardback-9781394383252","title":"The Persuasion Engine; How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers (Hardback) 9781394383252","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Persuasion Engine\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eRoger Dooley (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394383252, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 30 April 2026\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e272 pages\u003cbr\u003e23.4 x 15.5 x 2.8 cm, 0.499 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eTap into your customers’ unconscious minds with cutting-edge AI and neuromarketing techniques\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eThe Persuasion Engine,\u003c\/i\u003e by neuromarketing and behavioral science expert Roger Dooley, solves the most pressing challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level. Dooley explains how artificial intelligence democratizes sophisticated neuromarketing tools that were once available only to Fortune 500 companies, making powerful customer insight and persuasion techniques accessible to businesses of any size. \u003c\/p\u003e\n\u003cp\u003eThe book walks you through the evolution of traditional neuromarketing into ”Neuromarketing 2.0,” where AI-powered tools eliminate the need for expensive lab studies and human behavioral science experts. It offers a comprehensive roadmap for implementing eye tracking, facial coding, biometrics, implicit testing, and advanced AI behavioral techniques that dramatically improve marketing effectiveness while reducing costs and time investment. \u003c\/p\u003e\n\u003cp\u003eInside the book, you’ll find: \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eRevolutionary AI prompting strategies that bring world-class behavioral science expertise to your desktop\u003c\/li\u003e \u003cli\u003ePractical frameworks for leveraging attention, emotion, credibility, and decision architecture to boost conversions\u003c\/li\u003e \u003cli\u003eStep-by-step guidance for implementing biometric tools and implicit testing without laboratory resources\u003c\/li\u003e \u003cli\u003eAdvanced techniques for creating scarcity, urgency, and FOMO that drive immediate customer action\u003c\/li\u003e \u003cli\u003eComprehensive methods for auditing and enhancing empathy in customer communications\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for marketing professionals, business owners, entrepreneurs, and anyone with a stake in customer acquisition and retention, \u003ci\u003eThe Persuasion Engine\u003c\/i\u003e provides actionable strategies that will transform your approach to marketing. Whether you're working on a shoestring or managing enterprise campaigns, you'll discover how to use your customers' non-conscious motivations and create compelling marketing that work on real people in the real world.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I the Future of Marketing Is Here 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 A Short History of Neuromarketing 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Neuromarketing Is Important 3\u003c\/p\u003e \u003cp\u003eNeuroscience and Marketing? 5\u003c\/p\u003e \u003cp\u003eNeuromarketing Through the Years 5\u003c\/p\u003e \u003cp\u003eBehavioral Science for All 6\u003c\/p\u003e \u003cp\u003eThe Pandemic Push 6\u003c\/p\u003e \u003cp\u003eThe AI Transformation 7\u003c\/p\u003e \u003cp\u003eNeuromarketing 2.0 7\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II the New Tools of Neuromarketing 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Eye-Tracking Revolution 11\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhich Book Cover Gets Attention? 12\u003c\/p\u003e \u003cp\u003eMy Experiment: Book Covers in Online Stores 12\u003c\/p\u003e \u003cp\u003eCan Less Expensive, Faster Techniques Work? 14\u003c\/p\u003e \u003cp\u003eThe Experiment Continues: Device Camera Eye Tracking 14\u003c\/p\u003e \u003cp\u003eWho Needs Humans? 15\u003c\/p\u003e \u003cp\u003eRepeating the Book Experiment with AI Eye-Tracking Simulators 16\u003c\/p\u003e \u003cp\u003eBook Experiment Takeaway 17\u003c\/p\u003e \u003cp\u003eRemote Eye Tracking 17\u003c\/p\u003e \u003cp\u003eLimitations of Remote Eye Tracking 18\u003c\/p\u003e \u003cp\u003eHow to Use Remote Eye Tracking 18\u003c\/p\u003e \u003cp\u003eAI Eye-Tracking Simulators 19\u003c\/p\u003e \u003cp\u003ePros and Cons of AI Eye Tracking 21\u003c\/p\u003e \u003cp\u003eData vs. Guessing 21\u003c\/p\u003e \u003cp\u003eA Big Caution 22\u003c\/p\u003e \u003cp\u003eThe Power of Fast Iteration 22\u003c\/p\u003e \u003cp\u003eHow to Get Started with AI Eye Tracking 23\u003c\/p\u003e \u003cp\u003eWhat’s Next 24\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Facial Coding 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRemote, Real-Time Facial Coding 25\u003c\/p\u003e \u003cp\u003eLimitations of Device Camera Facial Coding 26\u003c\/p\u003e \u003cp\u003eHow to Use Facial Coding 27\u003c\/p\u003e \u003cp\u003eWhat’s Next 28\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Biometrics Everywhere 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Wearable Revolution 29\u003c\/p\u003e \u003cp\u003eThe Advantages of Wearables 30\u003c\/p\u003e \u003cp\u003eBarriers to Wearables 30\u003c\/p\u003e \u003cp\u003eImmersion Neuroscience: Real-World Biometrics Made Simple 31\u003c\/p\u003e \u003cp\u003eFrom DARPA Labs to Your Wrist 31\u003c\/p\u003e \u003cp\u003eWhat Can You Measure? 32\u003c\/p\u003e \u003cp\u003eHow to Get Started 33\u003c\/p\u003e \u003cp\u003eLimitations of Immersion 34\u003c\/p\u003e \u003cp\u003ePairing Immersion with Other Methods 34\u003c\/p\u003e \u003cp\u003eWhat’s Next 35\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Implicit Testing 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLimitations of Implicit Testing 38\u003c\/p\u003e \u003cp\u003eHow to Get Started with Implicit Testing 38\u003c\/p\u003e \u003cp\u003eWhen to Use Implicit Testing 39\u003c\/p\u003e \u003cp\u003eWhat’s Next 39\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Evolving Neuromarketing 2.0 Tools 41\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEEG Testing 41\u003c\/p\u003e \u003cp\u003eEEG Hardware Progress 42\u003c\/p\u003e \u003cp\u003eVirtual and Augmented Reality 42\u003c\/p\u003e \u003cp\u003eWhat’s Next: From Insight to Influence 43\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Ai-powered Persuasion 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Your AI Behavioral Science Dream Team 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYour New Million-Dollar Team (That Costs Less Than Lunch) 48\u003c\/p\u003e \u003cp\u003eIt’s Not About the AI, It’s About the Expert 49\u003c\/p\u003e \u003cp\u003eGeneric Prompts Give Generic Results 50\u003c\/p\u003e \u003cp\u003eA Quick Caution on All-Knowing AI 51\u003c\/p\u003e \u003cp\u003eBuilding Your Dream Team 52\u003c\/p\u003e \u003cp\u003eBehavioral Science and Persuasion 52\u003c\/p\u003e \u003cp\u003eCustomer Experience (CX) Experts 54\u003c\/p\u003e \u003cp\u003eCopywriting \u0026amp; Communication Experts 55\u003c\/p\u003e \u003cp\u003ePricing Psychology \u0026amp; Strategy Experts 55\u003c\/p\u003e \u003cp\u003eSales Experts 56\u003c\/p\u003e \u003cp\u003ePrompting Your Team 57\u003c\/p\u003e \u003cp\u003eTesting Your Team 58\u003c\/p\u003e \u003cp\u003eSingle Expert vs. Multiple Experts 58\u003c\/p\u003e \u003cp\u003eDifferent Specific Experts for the Same Challenge 58\u003c\/p\u003e \u003cp\u003eDetailed Role vs. Specific Experts 59\u003c\/p\u003e \u003cp\u003eDifferent AI Models with the Same Expert Prompt 59\u003c\/p\u003e \u003cp\u003eMaking Roles Work: Best Practices 59\u003c\/p\u003e \u003cp\u003ePut Your Team to Work 62\u003c\/p\u003e \u003cp\u003eWhat’s Next 63\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Advanced Prompting 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrameworks Add Structure 66\u003c\/p\u003e \u003cp\u003eRACE (Role, Action, Context, Execute\/Expectation) 66\u003c\/p\u003e \u003cp\u003eAIDA (Attention, Interest, Desire, Action) 66\u003c\/p\u003e \u003cp\u003eAPE (Action, Purpose, Expectation) 66\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTag (Task, Action, Goal) 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSix Rules of Thumb for Prompting AI Models 67\u003c\/p\u003e \u003cp\u003eRule #1: Be Ridiculously Specific 67\u003c\/p\u003e \u003cp\u003eRule #2: Give AI Everything at the Start 68\u003c\/p\u003e \u003cp\u003eRule #3: Trust but Verify 68\u003c\/p\u003e \u003cp\u003eRule #4: Save Your Best Prompts 68\u003c\/p\u003e \u003cp\u003eRule #5: Introduce the Unexpected 69\u003c\/p\u003e \u003cp\u003eRule #6: Kaizen Your AI 69\u003c\/p\u003e \u003cp\u003eMeta-Prompting: Let AI Build Better Prompts 69\u003c\/p\u003e \u003cp\u003eShare Your Knowledge: Add Context 71\u003c\/p\u003e \u003cp\u003eStart with Your Customers 72\u003c\/p\u003e \u003cp\u003eCustomer Profile Framework 72\u003c\/p\u003e \u003cp\u003eYour Business and Your Brand 73\u003c\/p\u003e \u003cp\u003eThe Industry and Competition 73\u003c\/p\u003e \u003cp\u003eLet AI Unlock Your Knowledge 74\u003c\/p\u003e \u003cp\u003eThe Interview Approach 74\u003c\/p\u003e \u003cp\u003eMissing Context? AI Can Help 76\u003c\/p\u003e \u003cp\u003eThe Gap-Filling Framework 76\u003c\/p\u003e \u003cp\u003eThe Iteration Approach 77\u003c\/p\u003e \u003cp\u003eDeep Research for Deep Insights 77\u003c\/p\u003e \u003cp\u003eCreate Your Customer Profiles 78\u003c\/p\u003e \u003cp\u003eResearching Your Industry and Competitors 80\u003c\/p\u003e \u003cp\u003eReality Check 82\u003c\/p\u003e \u003cp\u003eLearning from History 83\u003c\/p\u003e \u003cp\u003eReusing and Updating Your Knowledge 84\u003c\/p\u003e \u003cp\u003eProjects and Custom GPTs 84\u003c\/p\u003e \u003cp\u003eUpdate Frequently 86\u003c\/p\u003e \u003cp\u003eCase Study: The Power of Iteration 87\u003c\/p\u003e \u003cp\u003eOvernight Success? Nope 88\u003c\/p\u003e \u003cp\u003eThe Lesson: Iterate, Iterate, Iterate 89\u003c\/p\u003e \u003cp\u003eMaking It Work in Practice 89\u003c\/p\u003e \u003cp\u003eThe Multiplier Effect 90\u003c\/p\u003e \u003cp\u003eYour First Mission 90\u003c\/p\u003e \u003cp\u003eYour AI Changes You (in a Good Way) 91\u003c\/p\u003e \u003cp\u003eA Quick Word About Ethics 92\u003c\/p\u003e \u003cp\u003eYour Persuasion Control Center 92\u003c\/p\u003e \u003cp\u003eWhat’s Next 94\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Quick Wins to Get Started 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Five-Minute Behavioral Audit 95\u003c\/p\u003e \u003cp\u003eGo Deeper When It’s Important 97\u003c\/p\u003e \u003cp\u003eGet a Second Opinion 98\u003c\/p\u003e \u003cp\u003eScore a Quick Win with a Better Headline 100\u003c\/p\u003e \u003cp\u003eHeadline Makeover: Loss Aversion in Action 101\u003c\/p\u003e \u003cp\u003eStack Your Triggers 102\u003c\/p\u003e \u003cp\u003eYour Next Quick Win: Level Up Your CTA 102\u003c\/p\u003e \u003cp\u003eAnother Quick Win: Social Proof Power-Ups 105\u003c\/p\u003e \u003cp\u003eCompound Your Quick Wins 108\u003c\/p\u003e \u003cp\u003eTry It Out 108\u003c\/p\u003e \u003cp\u003eWhat’s Next 109\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Attention and Emotion 111\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCognitive Overload 111\u003c\/p\u003e \u003cp\u003eThe Simplicity Paradox 112\u003c\/p\u003e \u003cp\u003eVisual Complexity 114\u003c\/p\u003e \u003cp\u003eColor Your World 115\u003c\/p\u003e \u003cp\u003eOpen the Curiosity Gap 116\u003c\/p\u003e \u003cp\u003ePattern Interruption to Get Attention 117\u003c\/p\u003e \u003cp\u003eEmotional Triggers That Drive Results 118\u003c\/p\u003e \u003cp\u003ePro Move #1: Build on What You’ve Learned 120\u003c\/p\u003e \u003cp\u003ePro Move #2: Get More Powerful Insights with Deep Research 120\u003c\/p\u003e \u003cp\u003eEmotional Copy Persuades 122\u003c\/p\u003e \u003cp\u003eKeep Readers Moving Forward 123\u003c\/p\u003e \u003cp\u003eThe Attention-Emotion Feedback Loop 124\u003c\/p\u003e \u003cp\u003eYour Attention Audit 124\u003c\/p\u003e \u003cp\u003eWhat’s Next 125\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Close the Credibility Gap 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Neuroscience of Trust 128\u003c\/p\u003e \u003cp\u003eDigital Trust 128\u003c\/p\u003e \u003cp\u003eGetting Started: A Trust Audit 129\u003c\/p\u003e \u003cp\u003eUse an Agent or Deep Research for a Thorough Trust Audit 130\u003c\/p\u003e \u003cp\u003eThe Social Proof Spectrum 132\u003c\/p\u003e \u003cp\u003eAuthority: The Expert Effect 133\u003c\/p\u003e \u003cp\u003eMicrocommitments to Build Trust 134\u003c\/p\u003e \u003cp\u003eAnti-Trust Signals: Find Your Credibility Killers 136\u003c\/p\u003e \u003cp\u003eTrust Transference Strategies 137\u003c\/p\u003e \u003cp\u003eTrust Transference Example 138\u003c\/p\u003e \u003cp\u003eTrust Transference Example with Deep Research 138\u003c\/p\u003e \u003cp\u003eWhat’s Next 139\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Decision Architecture and Pricing 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Choice Paradox in Practice 141\u003c\/p\u003e \u003cp\u003eGemini on Gemini 143\u003c\/p\u003e \u003cp\u003eThe Decoy Effect: Steering Preference 143\u003c\/p\u003e \u003cp\u003eDefault Power: Frictionless Choice 144\u003c\/p\u003e \u003cp\u003eAnchoring in Action 145\u003c\/p\u003e \u003cp\u003eExample: Pricing Page with Five Choices 146\u003c\/p\u003e \u003cp\u003eExample: Single Product 146\u003c\/p\u003e \u003cp\u003eLoss Framing vs. Gain Framing 147\u003c\/p\u003e \u003cp\u003eTemporal Framing: “When” Beats “What” 148\u003c\/p\u003e \u003cp\u003eChoice Architecture and Pricing Psychology Audit 149\u003c\/p\u003e \u003cp\u003eWhat’s Next 150\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Scarcity, Urgency, and FOMO 151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Psychology of Scarcity 151\u003c\/p\u003e \u003cp\u003eScarcity’s Dark Side 152\u003c\/p\u003e \u003cp\u003eFind Your Scarcity 153\u003c\/p\u003e \u003cp\u003eExample: Ad Agency 153\u003c\/p\u003e \u003cp\u003eExample—Luggage Brand 154\u003c\/p\u003e \u003cp\u003eAuthentic vs. Artificial Scarcity 155\u003c\/p\u003e \u003cp\u003eUrgency Without Anxiety 156\u003c\/p\u003e \u003cp\u003eThe Scarcity Spectrum 157\u003c\/p\u003e \u003cp\u003ePower Up Scarcity with Social Proof 159\u003c\/p\u003e \u003cp\u003eEthical Scarcity 160\u003c\/p\u003e \u003cp\u003eWhat’s Next 160\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 Advanced AI Behavioral Techniques 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMulti-Expert Panels: Beyond Single Perspectives 161\u003c\/p\u003e \u003cp\u003eFood Fight: Make Your Experts Disagree 164\u003c\/p\u003e \u003cp\u003eMobile-Specific Behavioral Psychology 165\u003c\/p\u003e \u003cp\u003eB2B Behavioral Differences 166\u003c\/p\u003e \u003cp\u003eFear as a B2B Motivator 167\u003c\/p\u003e \u003cp\u003eCompetitive Behavioral Analysis 168\u003c\/p\u003e \u003cp\u003eBuilding Your Behavioral Prompt Library 171\u003c\/p\u003e \u003cp\u003eWrapping Up Part 3 172\u003c\/p\u003e \u003cp\u003eWhat’s Next 173\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Empathy, Emotion, and Communication 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15 AI Adds the Human Touch 177\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIt’s Humans That Lack Empathy 178\u003c\/p\u003e \u003cp\u003eThe High Cost of Lacking Empathy 178\u003c\/p\u003e \u003cp\u003eCruising Toward Disaster 179\u003c\/p\u003e \u003cp\u003eRoyal Caribbean’s Great Adventure 180\u003c\/p\u003e \u003cp\u003eThe Empathy Failure 181\u003c\/p\u003e \u003cp\u003eLoyalty, Shmoyalty 181\u003c\/p\u003e \u003cp\u003ePermanent Debarkation 182\u003c\/p\u003e \u003cp\u003eAI Could Have Warned Them 183\u003c\/p\u003e \u003cp\u003eThe Hidden Cost of Emotional Blindness 183\u003c\/p\u003e \u003cp\u003eClosing the Empathy Gap 184\u003c\/p\u003e \u003cp\u003eThe Emotional Multiplier Effect 184\u003c\/p\u003e \u003cp\u003eWhat AI “Empathy” Actually Means 185\u003c\/p\u003e \u003cp\u003eScientists Compare AI and Human Emotional Intelligence 186\u003c\/p\u003e \u003cp\u003eWhat’s Next 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003e16 Auditing for Empathy 189\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe 60-Second Emotion Check 189\u003c\/p\u003e \u003cp\u003eStep 1: Set the Context 189\u003c\/p\u003e \u003cp\u003eStep 2: Assess the Emotional Impact 190\u003c\/p\u003e \u003cp\u003eStep 3: Suggest Improvements 190\u003c\/p\u003e \u003cp\u003eThe Empathy Audit: Seeing Through Your Recipients’ Eyes 191\u003c\/p\u003e \u003cp\u003eThe Empathy Audit Framework 192\u003c\/p\u003e \u003cp\u003eThe AI-Powered Empathy Check 193\u003c\/p\u003e \u003cp\u003eWhy Comprehensive Analysis Matters 194\u003c\/p\u003e \u003cp\u003eThe Power of Segment Analysis 196\u003c\/p\u003e \u003cp\u003eMaking It Actionable 196\u003c\/p\u003e \u003cp\u003eWhat’s Next 197\u003c\/p\u003e \u003cp\u003e\u003cb\u003e17 Practical Empathy 199\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCustomer-Facing Communications 199\u003c\/p\u003e \u003cp\u003eInternal Communications 200\u003c\/p\u003e \u003cp\u003eCrisis Communications 201\u003c\/p\u003e \u003cp\u003ePersonalized Emotional Intelligence 201\u003c\/p\u003e \u003cp\u003eSegment-Specific Empathy 201\u003c\/p\u003e \u003cp\u003eAI-Powered Emotional Personalization 202\u003c\/p\u003e \u003cp\u003eBuilding Your AI Empathy System 203\u003c\/p\u003e \u003cp\u003eStarter Prompts for Emotion and Empathy 203\u003c\/p\u003e \u003cp\u003eCustomer Reaction Predictor 204\u003c\/p\u003e \u003cp\u003eEmpathy Rewriter 204\u003c\/p\u003e \u003cp\u003eCultural Sensitivity Check 204\u003c\/p\u003e \u003cp\u003eStakeholder-Specific Communication 205\u003c\/p\u003e \u003cp\u003eGive Your AI Feedback 205\u003c\/p\u003e \u003cp\u003eSet Up Your Workflow 205\u003c\/p\u003e \u003cp\u003eDon’t Forget It’s AI 206\u003c\/p\u003e \u003cp\u003eThe Future of Emotionally Intelligent Business 207\u003c\/p\u003e \u003cp\u003ePredictive Emotional Intelligence 207\u003c\/p\u003e \u003cp\u003eCross-Cultural Emotional AI 208\u003c\/p\u003e \u003cp\u003eMultimodal Empathy 208\u003c\/p\u003e \u003cp\u003eIs Artificial Empathy Ethical? 208\u003c\/p\u003e \u003cp\u003eTransparency and Authenticity 208\u003c\/p\u003e \u003cp\u003eThe Manipulation Question 209\u003c\/p\u003e \u003cp\u003eThe Empathy Advantage 209\u003c\/p\u003e \u003cp\u003eConclusion 211\u003c\/p\u003e \u003cp\u003eAppendix: Classic Neuromarketing 213\u003c\/p\u003e \u003cp\u003eNotes 233\u003c\/p\u003e \u003cp\u003eAcknowledgments 239\u003c\/p\u003e \u003cp\u003eAbout the Author 241\u003c\/p\u003e \u003cp\u003eIndex 243\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" 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