{"product_id":"the-personal-branding-playbook-turn-your-personality-into-your-competitive-advantage-paperback-softback-9780857089830","title":"The Personal Branding Playbook; Turn Your Personality Into Your Competitive Advantage (Paperback \/ softback) 9780857089830","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Personal Branding Playbook\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eTurn Your Personality Into Your Competitive Advantage\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAmelia Sordell (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780857089830, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 5 December 2024\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e240 pages\u003cbr\u003e22.9 x 15.2 x 1.8 cm, 0.272 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eTake control of your personal brand and become a person of influence today.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEveryone has a personal brand. You have a personal brand with the people you work with, the people you love, the people who serve you your morning coffee and the people who you greet on your morning commute. Every single interaction we have builds a picture of who we are as a person - a personal brand. But what that personal brand looks like depends on whether or not you're willing to take control of your own narrative, or allow other people to write it for you.\u003c\/p\u003e \u003cp\u003eWritten by Amelia Sordell, founder of one of the world's leading personal branding agencies, \u003ci\u003eThe Personal Branding Playbook: Turn your personality into your competitive advantage\u003c\/i\u003e reveals the strategy and tactics Amelia used to build a reach of over 100 million people and a 100% inbound model. This tactical guidebook will first show you how to take control of your personal brand and build an entirely authentic reputation that drive real results. It's strategic take on leveraging your personality to win great clients, attract awesome opportunities and accelerate your personal and professional growth.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Personal Branding Playbook\u003c\/i\u003e draws on Amelia's real life experience to show how you to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCraft your story.\u003c\/li\u003e \u003cli\u003eDesign your personal brand strategy.\u003c\/li\u003e \u003cli\u003eShare your story with the world online.\u003c\/li\u003e \u003cli\u003eBuild a community of loyal fans, not followers.\u003c\/li\u003e \u003cli\u003eDrive inbound leads, opportunities and introductions.\u003c\/li\u003e \u003cli\u003ePosition you as the option, not just an option in your market.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eEngaging, practical and refreshingly honest, \u003ci\u003eThe Personal Branding Playbook: Turn your personality into your competitive advantage\u003c\/i\u003e is packed with real failures, successes, lessons and strategies from the author, Amelia Sordell's life. This book is the ultimate guide to helping CEOs to freelancers and students leverage their unique personality to gain advantage, and become a person of influence.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgements xvii\u003cbr\u003e\u003cbr\u003e Introduction xxi\u003c\/p\u003e \u003cp\u003e1 Reputation at scale 1\u003c\/p\u003e \u003cp\u003e2 Defining your why 19\u003c\/p\u003e \u003cp\u003e3 What is a good brand strategy? 35\u003c\/p\u003e \u003cp\u003e4 Challenge the norm 51\u003c\/p\u003e \u003cp\u003e5 Finding friends not followers 69\u003c\/p\u003e \u003cp\u003e6 What are you known for? 81\u003c\/p\u003e \u003cp\u003e7 Content 97\u003c\/p\u003e \u003cp\u003e8 Creating your visual brand 117\u003c\/p\u003e \u003cp\u003e9 Building a community, not a following 127\u003c\/p\u003e \u003cp\u003e10 Building systems 149\u003c\/p\u003e \u003cp\u003e11 Building brand equity 169\u003c\/p\u003e \u003cp\u003e12 The future of branding is personal 181\u003cbr\u003e\u003cbr\u003e Conclusion: just f**king post it! 185\u003cbr\u003e\u003cbr\u003e About the author 187\u003cbr\u003e\u003cbr\u003e Notes 189\u003cbr\u003e\u003cbr\u003e Index 191\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Capstone","offers":[{"title":"Brand New","offer_id":52653109641496,"sku":"9780857089830","price":11.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780857089830.jpg?v=1789089096","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-personal-branding-playbook-turn-your-personality-into-your-competitive-advantage-paperback-softback-9780857089830","provider":"Freshly Printed Books","version":"1.0","type":"link"}