{"product_id":"the-pdma-toolbook-2-for-new-product-development-hardback-9780471479413","title":"The PDMA ToolBook 2 for New Product Development (Hardback) 9780471479413","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe PDMA ToolBook 2 for New Product Development\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003ePaul Belliveau (Edited by), Abbie Griffin (Edited by), Stephen Somermeyer (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471479413, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 28 October 2004\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e576 pages, Photos: 8 B\u0026amp;W, 0 Color; Drawings: 84 B\u0026amp;W, 0 Color; Screen captures: 0 B\u0026amp;W, 0 Color; Tables: 59 B\u0026amp;W, 0 Color\u003cbr\u003e24.3 x 16.3 x 3.4 cm, 0.953 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT\u0026amp;T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eContributors.  \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003ePART 1: ORGANIZATIONAL TOOLS. \u003c\/p\u003e \u003cp\u003e1. Achieving Growth Through an Innovative Culture (E. Seamon).\u003c\/p\u003e \u003cp\u003e2. Bridging Radical and Other Major Innovations Successfully to Market: Bridging the Transition from R\u0026amp;D to Operations (G. O'Connor, \u003ci\u003eet al\u003c\/i\u003e.).\u003c\/p\u003e \u003cp\u003e3. Turning Technical Advantage into Product Advantage (S. Markham \u0026amp; A. Kingon). \u003c\/p\u003e \u003cp\u003e4. Enhancing Organizational Knowledge Creation for Breakthrough Innovation: Tools and Techniques (P. Koen, \u003ci\u003eet al\u003c\/i\u003e.).\u003c\/p\u003e \u003cp\u003e5. Building Creative Virtual New Product Development Teams (R. Leenders, \u003ci\u003eet al\u003c\/i\u003e.).\u003c\/p\u003e \u003cp\u003e6. Build Stronger Relationships to Improve Codevelopment Performance (M. Deck).\u003c\/p\u003e \u003cp\u003ePART 2: TOOLS FOR IMPROVING THE FUZZY FRONT END.\u003c\/p\u003e \u003cp\u003e7. The Voice of the Customer (G. Katz).\u003c\/p\u003e \u003cp\u003e8. Creating the Customer Connection: Anthropological\/Ethnographic Needs Discovery (B. Perry, \u003ci\u003eet al\u003c\/i\u003e.). \u003c\/p\u003e \u003cp\u003e9. Shifting Your Customers into \"Wish Mode\": Tools for Generating New Product Ideas and Breakthroughs (J. Magidson).\u003c\/p\u003e \u003cp\u003e10. The Birth of Novelty: Ensuring New Ideas Get a Fighting Chance (K. Dorval \u0026amp; K. Lauer).\u003c\/p\u003e \u003cp\u003ePART 3: TOOLS FOR MANAGING THE NPD PROCESS.\u003c\/p\u003e \u003cp\u003e11. Establishing Quantitative Economic Value for Product and  Service Features: A Method for Customer Case Studies (K. Otto, \u003ci\u003eet al\u003c\/i\u003e.).\u003c\/p\u003e \u003cp\u003e12. Integrating a Requirements Process into New Product Development (C. Brodie). \u003c\/p\u003e \u003cp\u003e13. Toolkits for User Innovation (E. von Hippel).\u003c\/p\u003e \u003cp\u003e14. IT-Enabling the Product Development Process (H. Dittmer \u0026amp; P. Gordon).\u003c\/p\u003e \u003cp\u003ePART 4: TOOLS FOR MANAGING THE NPD PORTFOLIO AND PIPELINE.\u003c\/p\u003e \u003cp\u003e15. Product and Technology Mapping Tools for Planning and Portfolio Decision Making (R. Albright \u0026amp; B. Nelson).\u003c\/p\u003e \u003cp\u003e16. Decision Support Tools for Effective Technology Commercialization (K. Schwartz, \u003ci\u003eet al\u003c\/i\u003e.).\u003c\/p\u003e \u003cp\u003e17. Spiral-Up Implementation of NPD Portfolio and Pipeline Management (P. O'Connor).\u003c\/p\u003e \u003cp\u003eThe PDMA Glossary for New Product Development.\u003c\/p\u003e \u003cp\u003eAbout PDMA.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Mechanical engineering \u0026amp; materials [\u003ca title=\"See our other books on Mechanical engineering \u0026amp; materials\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Mechanical%20engineering%20\u0026amp;%20materials%20%5BTG%5D%22\"\u003eTG\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52507299873048,"sku":"9780471479413","price":67.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471479413.jpg?v=1786443773","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-pdma-toolbook-2-for-new-product-development-hardback-9780471479413","provider":"Freshly Printed Books","version":"1.0","type":"link"}