{"product_id":"the-passion-conversation-understanding-sparking-and-sustaining-word-of-mouth-marketing-understanding-sparking-and-sustaining-word-of-mouth-marketing-hardback-9781118533338","title":"The Passion Conversation – Understanding, Sparking, and Sustaining Word of Mouth Marketing; Understanding, Sparking, and Sustaining Word of Mouth Marketing (Hardback) 9781118533338","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Passion Conversation – Understanding, Sparking, and Sustaining Word of Mouth Marketing\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eUnderstanding, Sparking, and Sustaining Word of Mouth Marketing\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eR Phillips (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118533338, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 25 October 2013\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages\u003cbr\u003e21.6 x 14 x 1.6 cm, 0.352 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eNo passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIf you think you are in the marketing business, think again. You’re in the people business, and \u003ci\u003eThe Passion Conversation\u003c\/i\u003e teaches you how to get people to fall passionately and madly in love with your organization or cause.\u003c\/p\u003e \u003cp\u003eThe author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Passion Conversation\u003c\/i\u003e will change your perspective on marketing by:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplaining the three motivations for people to talk about businesses and causes\u003c\/li\u003e \u003cli\u003eDetailing how every marketing problem is a people problem in disguise\u003c\/li\u003e \u003cli\u003eGiving heartfelt evidence that marketing materials are now conversation tools\u003c\/li\u003e \u003cli\u003eShowing how customer communities sustain word of mouth while also sparking financial impact\u003c\/li\u003e \u003cli\u003eHelping your business apply these marketing lessons through a series of workbook exercises called \"Passion Explorations\"\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface A Note from the Authors ix\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003eChapter One Understanding Word of Mouth Marketing 17\u003c\/p\u003e \u003cp\u003eChapter Two Sparking Word of Mouth Marketing 37\u003c\/p\u003e \u003cp\u003eChapter Three Heroes: A Love Story 69\u003c\/p\u003e \u003cp\u003eChapter Four The Fitness Rebellion: A Love Story 97\u003c\/p\u003e \u003cp\u003eChapter Five The Driven Class: A Love Story 123\u003c\/p\u003e \u003cp\u003eChapter Six Wonderopolis: A Love Story 149\u003c\/p\u003e \u003cp\u003eChapter Seven Sustaining Word of Mouth Marketing 177\u003c\/p\u003e \u003cp\u003eBibliography 196\u003c\/p\u003e \u003cp\u003eAcknowledgments 198\u003c\/p\u003e \u003cp\u003eAbout the Authors 201\u003c\/p\u003e \u003cp\u003eIndex 205\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Brand New","offer_id":52507356496152,"sku":"9781118533338","price":16.37,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118533338.jpg?v=1786444994","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-passion-conversation-understanding-sparking-and-sustaining-word-of-mouth-marketing-understanding-sparking-and-sustaining-word-of-mouth-marketing-hardback-9781118533338","provider":"Freshly Printed Books","version":"1.0","type":"link"}