{"product_id":"the-one-hour-business-plan-the-simple-and-practical-way-to-start-anything-new-hardback-9781118726228","title":"The One-Hour Business Plan; The Simple and Practical Way to Start Anything New (Hardback) 9781118726228","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe One-Hour Business Plan\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Simple and Practical Way to Start Anything New\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJohn McAdam (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118726228, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 19 November 2013\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e192 pages\u003cbr\u003e21.8 x 15 x 2.3 cm, 0.318 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eA guide to writing a successful business plan—in just one hour\u003c\/b\u003e  \u003cp\u003eA strong business plan greatly increases a business chance of success, especially in an economic environment in which more than 50 percent of businesses fail within three years. Your business plan can serve as a foundation for your successful business. \u003ci\u003eThe One-Hour Business Plan\u003c\/i\u003e, written by seasoned entrepreneur and business instructor John McAdam, helps you lay that foundation. With the help of this book, aspiring entrepreneurs can write a viable business plan in just one hour.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOffers step-by-step guidance on the process of writing a business plan, with field-tested instructional techniques that are simple, strong, and easy to implement\u003c\/li\u003e \u003cli\u003eWritten by \u003cb\u003eJohn McAdam\u003c\/b\u003e, a \"been there, done that\" hired CEO and serial entrepreneur with decades of real-world experience, who helps ordinary people become entrepreneurs and helps entrepreneurs become successful\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe One-Hour Business Plan\u003c\/i\u003e outlines a process and a framework for creating a business plan that sets you up for success. Give your business the best odds for success, in just one hour of your time.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eSetting the Tone ix\u003c\/p\u003e \u003cp\u003eIntroduction xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWhy These Cornerstones Build the Best Foundation for Any Business Plan xvi\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eModule 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Are You Offering? 1\u003cbr\u003e\u003ci\u003eCreate a Value Proposition That Makes a Stronger Business Model\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eThe Need 5\u003c\/p\u003e \u003cp\u003eThe Solution 8\u003c\/p\u003e \u003cp\u003eFeatures versus Benefits 10\u003c\/p\u003e \u003cp\u003eAdvantages 14\u003c\/p\u003e \u003cp\u003eWritten Exercise:  Write Your Value Proposition 19\u003c\/p\u003e \u003cp\u003eValue Proposition Exercise #1—The Value Proposition Building Blocks 20\u003c\/p\u003e \u003cp\u003eValue Proposition Exercise #2—‘‘What Do You Do?’’ 22\u003c\/p\u003e \u003cp\u003eValue Proposition Exercise #3—‘‘What Do You Want?’’ 24\u003c\/p\u003e \u003cp\u003e\u003cb\u003eModule 2\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWho Are You Offering To?\u003c\/p\u003e \u003cp\u003eThe Customer Target Market 27\u003cbr\u003e\u003ci\u003eThe Only Sustainable Source of Business Funding for the Long Term\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eCustomer Target Market Introduction 29\u003c\/p\u003e \u003cp\u003eMarket Size: The Addressable Market 31\u003c\/p\u003e \u003cp\u003eCustomer Demographics and Demographic Profiles 33\u003c\/p\u003e \u003cp\u003eCustomer Categories 34\u003c\/p\u003e \u003cp\u003eSecond-Phase Customers 35\u003c\/p\u003e \u003cp\u003eThe Customer Target Market Funnel 35\u003c\/p\u003e \u003cp\u003ePublic Relations 38\u003c\/p\u003e \u003cp\u003eAdvertising 41\u003c\/p\u003e \u003cp\u003eMarketing 44\u003c\/p\u003e \u003cp\u003eSales 47\u003c\/p\u003e \u003cp\u003eWritten Exercise Preparation 51\u003c\/p\u003e \u003cp\u003eCustomer Target Market Exercise: Methods and Lists 52\u003c\/p\u003e \u003cp\u003e\u003cb\u003eModule 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWho Are Your Competitors? Competitive Positioning 55\u003cbr\u003e\u003ci\u003eViewing Your Offering Through Your Customers’ Eyes\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eCompetitive Positioning Table Exercise 64\u003c\/p\u003e \u003cp\u003e\u003cb\u003eModule 4\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat’s Next? Next Steps 69\u003cbr\u003e\u003ci\u003eWhat Milestones and Action Plans Do for Your Business\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eMilestone Introduction 72\u003c\/p\u003e \u003cp\u003eBusiness Milestone Definition 76\u003c\/p\u003e \u003cp\u003eEssential Elements of a Business Milestone 78\u003c\/p\u003e \u003cp\u003eExamples of Business Milestones 79\u003c\/p\u003e \u003cp\u003eMilestones in Practice: Sandbagging, Overstatement, and Balance 81\u003c\/p\u003e \u003cp\u003eAction Plan and Goals Defined 84\u003c\/p\u003e \u003cp\u003eMilestone Quality Control Check: ‘‘Stiflegoal’’ and ‘‘Stiflestone’’ 86\u003c\/p\u003e \u003cp\u003eMilestone and Action Planning Worksheets 89\u003c\/p\u003e \u003cp\u003e\u003cb\u003eModule 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow Much Money Will You Make?\u003c\/p\u003e \u003cp\u003eThe New Offering to Cash Mini-Budget 93\u003cbr\u003e\u003ci\u003eA Simple Way to Predict How Much Money You Will Likely Make\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eHow Much Money Will Your Business Model Make? 96\u003c\/p\u003e \u003cp\u003eSelling Price 102\u003c\/p\u003e \u003cp\u003eAverage Sales Cycle Time\/Customer Acquisition Time 105\u003c\/p\u003e \u003cp\u003eUnit Sales Forecast 107\u003c\/p\u003e \u003cp\u003eThe New Offering to Cash Mini-Budget Worksheet Exercise 112\u003c\/p\u003e \u003cp\u003e\u003cb\u003eConclusion: Pulling It All Together 117\u003cbr\u003e\u003c\/b\u003e\u003ci\u003eUsing Your One-Hour Business Plan to Earn Customers Today\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eI Love Beta Users of Innovations and You Should, Too 127\u003c\/p\u003e \u003cp\u003eCEOs and Entrepreneurs Have a Lot in Common 130\u003c\/p\u003e \u003cp\u003eOther Applications of the One-Hour Business Plan 132\u003c\/p\u003e \u003cp\u003eOn the One-Hour Business Plan Concept— Is It a Gimmick? 137\u003c\/p\u003e \u003cp\u003eGet Feedback on Your Plan Foundation from Advisors, Colleagues, and Mentors with Successful Exits 139\u003c\/p\u003e \u003cp\u003eBenefits of Sending Us Your Worksheets 142\u003c\/p\u003e \u003cp\u003eHelp Us Get the Word Out—This Works! 143\u003c\/p\u003e \u003cp\u003eFinal Thoughts 147\u003c\/p\u003e \u003cp\u003eAcknowledgments 153\u003c\/p\u003e \u003cp\u003eIndex 159\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52421365694744,"sku":"9781118726228","price":16.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118726228_276125.jpg?v=1784592556","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-one-hour-business-plan-the-simple-and-practical-way-to-start-anything-new-hardback-9781118726228","provider":"Freshly Printed Books","version":"1.0","type":"link"}