{"product_id":"the-new-science-of-selling-and-persuasion-how-smart-companies-and-great-salespeople-sell-hardback-9780471469247","title":"The New Science of Selling and Persuasion; How Smart Companies and Great Salespeople Sell (Hardback) 9780471469247","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe New Science of Selling and Persuasion\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Smart Companies and Great Salespeople Sell\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eWilliam T. Brooks (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471469247, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 15 April 2004\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e23.8 x 16 x 2.3 cm, 0.485 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eOne of the world's most sought-after sales training and consulting experts reveals the strategies smart companies use to sell anything to anyone\u003cbr\u003e This book takes a new and relevant approach to sales from the perspective of both organizational and individual performance. Based on the author's broad-based personal experience working with over 2,000 sales organizations, it combines organizational guidelines, sales management strategies, how-to sales tips, and career guidance for sales executives, sales managers, and salespeople alike. Incorporating proprietary research, case studies, real-world examples, and practical information, this book will revolutionize the very way sales organizations sell.\u003cbr\u003e William (Bill) Brooks (Greensboro, NC) is the founder and CEO of The Brooks Group, an internationally recognized consulting firm whose clients have included General Motors, Chase Manhattan, Sara Lee, and Microsoft among thousands of others. He delivers more than 150 keynote speeches annually to sales organizations.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface.  \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003e1. The New Science of Selling and Persuasion.\u003c\/p\u003e \u003cp\u003e2. Sales Management.\u003c\/p\u003e \u003cp\u003e3. Hiring and Retaining Great Salespeople.\u003c\/p\u003e \u003cp\u003e4. Selecting and Empowering the Right Sales Managers.\u003c\/p\u003e \u003cp\u003e5. Sales Management Process.\u003c\/p\u003e \u003cp\u003e6. Achieving Total Selling Mastery.\u003c\/p\u003e \u003cp\u003e7. Sales Culture.\u003c\/p\u003e \u003cp\u003e8. Accountability.\u003c\/p\u003e \u003cp\u003e9. Integrating Marketing, Sales, and Service for Superior Performance.\u003c\/p\u003e \u003cp\u003e10. Successful Product Introductions.\u003c\/p\u003e \u003cp\u003e11. Sales Management and Selling Truths.\u003c\/p\u003e \u003cp\u003e12. Organizational and Salesforce Audit.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52293485461784,"sku":"9780471469247","price":20.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471469247.jpg?v=1781641843","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-new-science-of-selling-and-persuasion-how-smart-companies-and-great-salespeople-sell-hardback-9780471469247","provider":"Freshly Printed Books","version":"1.0","type":"link"}