{"product_id":"the-new-relationship-marketing-how-to-build-a-large-loyal-profitable-network-using-the-social-web-hardback-9781118063064","title":"The New Relationship Marketing; How to Build a Large, Loyal, Profitable Network Using the Social Web (Hardback) 9781118063064","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe New Relationship Marketing\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow to Build a Large, Loyal, Profitable Network Using the Social Web\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMari Smith (Author), Guy Kawasaki (Foreword by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118063064, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 18 November 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e272 pages\u003cbr\u003e23.6 x 16.5 x 2.5 cm, 0.458 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eA top social media guru shares the secrets to expanding your business through relationships\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePeople have always done business with people they know, like, and trust. That's the essence of \"relationship marketing.\" Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more.\u003c\/p\u003e \u003cp\u003eIf you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOutlines how to become a significant \"center of influence\" for your customers and prospects\u003c\/li\u003e \u003cli\u003eExplains the unspoken rules of online etiquette—and the common \"turnoffs\" that drive customers and potential partners away\u003c\/li\u003e \u003cli\u003eDetails the unique cultures of Facebook, Twitter, and other popular online platforms\u003c\/li\u003e \u003cli\u003eShows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEven if you currently have zero presence online, this book will help you see measurable results in a short time.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword \u003ci\u003eGUY KAWASAKI\u003c\/i\u003e xvii\u003c\/p\u003e \u003cp\u003eAcknowledgments xix\u003c\/p\u003e \u003cp\u003eIntroduction What is the New Relationship Marketing, and Why is It Crucial to Businesses Today? xxiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One Relationship Marketing Basics 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 How to Get Started in Relationship Marketing and Overcome Your (Perfectly Normal) Fears 3\u003c\/p\u003e \u003cp\u003eChapter 2 The New Business Skills Everyone Needs 19\u003c\/p\u003e \u003cp\u003eChapter 3 How to Stay Connected, Yet Protect Your Time and Privacy 37\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two Nine Steps to Significantly Growing Your Business Through Relationship Marketing 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4 Step 1: Create a Solid Foundation With the Right Culture 53\u003c\/p\u003e \u003cp\u003eChapter 5 Step 2: Review Your Relationships and Chart Your Five Contact Circles 63\u003c\/p\u003e \u003cp\u003eChapter 6 Step 3: Assess and Improve Your Online Presence 85\u003c\/p\u003e \u003cp\u003eChapter 7 Step 4: Build Your Network and Become a Center of Influence 111\u003c\/p\u003e \u003cp\u003eChapter 8 Step 5: Become an Authority Through Quality Content 135\u003c\/p\u003e \u003cp\u003eChapter 9 Step 6: Turn Fans, Friends, and Followers Into Paying Customers 145\u003c\/p\u003e \u003cp\u003eChapter 10 Step 7: Go Offline to Optimize Your Online Marketing 157\u003c\/p\u003e \u003cp\u003eChapter 11 Step 8: Protect Yourself From the Dark Side of the New Web 173\u003c\/p\u003e \u003cp\u003eChapter 12 Step 9: Implement Advanced Relationship Marketing Techniques and Become a Top Industry Leader 183\u003c\/p\u003e \u003cp\u003eConclusion How to Adapt as Technology Changes: The Future of Relationship Marketing 195\u003c\/p\u003e \u003cp\u003eNotes 203\u003c\/p\u003e \u003cp\u003eResources 207\u003c\/p\u003e \u003cp\u003eIndex 213\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52472084398360,"sku":"9781118063064","price":15.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118063064_247810.jpg?v=1785716687","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-new-relationship-marketing-how-to-build-a-large-loyal-profitable-network-using-the-social-web-hardback-9781118063064","provider":"Freshly Printed Books","version":"1.0","type":"link"}