{"product_id":"the-new-publicity-kit-paperback-softback-9780471080145","title":"The New Publicity Kit (Paperback \/ softback) 9780471080145","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe New Publicity Kit\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eJeanette Smith (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471080145, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 9 June 1995\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e352 pages\u003cbr\u003e26 x 17.8 x 2.5 cm, 0.603 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eA public relations specialist with over 40 years of experience provides up-to-the-minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV. Actual releases from professional publicists enable readers to utilize these samples in order to prepare top-quality press releases. Features advice on how to get along with the news media, prepare press kits and hold a press conference, photo transmissions, statistics on media readers, viewers and listeners plus reasons why releases are rejected and how to avoid them.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eMedia Are Reinventing Themselves.\u003cbr\u003e \u003cbr\u003e Analysis of a News Story.\u003cbr\u003e \u003cbr\u003e Basic Steps to a Successful Publicity Program.\u003cbr\u003e \u003cbr\u003e Your Media List.\u003cbr\u003e \u003cbr\u003e Media Relations.\u003cbr\u003e \u003cbr\u003e Publicity Releases.\u003cbr\u003e \u003cbr\u003e Feature-News Stories.\u003cbr\u003e \u003cbr\u003e A Copycatter's Primer.\u003cbr\u003e \u003cbr\u003e Copy Preparation for Hard-Copy News Releases.\u003cbr\u003e \u003cbr\u003e Publicity Photos.\u003cbr\u003e \u003cbr\u003e Hard-Copy Press Kit Preparation.\u003cbr\u003e \u003cbr\u003e Press Conferences.\u003cbr\u003e \u003cbr\u003e Staged Events.\u003cbr\u003e \u003cbr\u003e Wire Services and Syndicates.\u003cbr\u003e \u003cbr\u003e Broadcast Publicity.\u003cbr\u003e \u003cbr\u003e What You Should Know About Video and Radio News Releases.\u003cbr\u003e \u003cbr\u003e Do-It-Yourself Advertising in Print Media.\u003cbr\u003e \u003cbr\u003e Do-It-Yourself Broadcast Advertising.\u003cbr\u003e \u003cbr\u003e Anatomy of a Newspaper.\u003cbr\u003e \u003cbr\u003e Appendices.\u003cbr\u003e \u003cbr\u003e Glossary.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52278197682456,"sku":"9780471080145","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471080145.jpg?v=1781459677","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-new-publicity-kit-paperback-softback-9780471080145","provider":"Freshly Printed Books","version":"1.0","type":"link"}