{"product_id":"the-new-laws-of-love-online-dating-and-the-privatization-of-intimacy-hardback-9781509543519","title":"The New Laws of Love; Online Dating and the Privatization of Intimacy (Hardback) 9781509543519","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe New Laws of Love\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eOnline Dating and the Privatization of Intimacy\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMarie Bergström (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781509543519, Polity Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 17 December 2021\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e200 pages\u003cbr\u003e21.8 x 14.5 x 2.5 cm, 0.363 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e“A refreshing lack of hysteria about the impact the internet has had on our sex lives.”\u003cbr\u003e\u003cb\u003e\u003ci\u003eThe Guardian\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“\u003ci\u003eThe New Laws of Love\u003c\/i\u003e is an insightful deep dive into the world of digitally mediated dating. Bergström eloquently and convincingly navigates a nuanced path between moral decline theses on the one side and uncritical celebrations of online dating on the other, to reach evidence-based conclusions and analyses.”\u003cbr\u003e\u003cb\u003eBrady Robards, Monash University\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eOnline dating has become a widespread feature of modern social life. In less than two decades, seeking partners through commercial intermediaries went from being a marginal and stigmatized practice to being a common activity. How can we explain this rapid change and what does it tell us about the changing nature of love and sexuality?\u003c\/p\u003e \u003cp\u003eIn contrast to those who praise online dating as a democratization of love and those who condemn it as a commodification of intimacy, this book tells a different story about how and why online dating became big. The key to understanding the growing prevalence of digital dating lies in what Marie Bergström calls “the privatization of intimacy.” Online dating takes courtship from the public to the private sphere and makes it a domestic and individual practice. Unlike courtship in traditional settings such as school, work, and gatherings of family and friends, online dating makes a clear distinction between social and sexual sociability and renders dating much more discrete. Apparently banal, this privatizing feature is fundamental for understanding both the success and the nature of digital matchmaking. Bergström also sheds light on the persisting inequalities of intimate life, showing that online dating is neither free nor fair: it has its winners and losers and it differs significantly according to gender, age and social class.\u003c\/p\u003e \u003cp\u003eDrawing on a wide range of empirical material, this book challenges what we think we know about online dating and gives us a new understanding of who, why, and how people go online to seek sex and love.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eAcknowledgments\u003cbr\u003e\u003cbr\u003e List of Figures\u003cbr\u003e\u003cbr\u003e List of Surveys\u003cbr\u003e   \u003cbr\u003e Introduction\u003cbr\u003e\u003cbr\u003e PART 1 The Privatization of Dating    \u003cbr\u003e\u003cbr\u003e Chapter 1. The History of Matchmaking\u003cbr\u003e\u003cbr\u003e Chapter 2. Dating Technicians\u003cbr\u003e\u003cbr\u003e Chapter 3. The keys to success\u003cbr\u003e\u003cbr\u003e Chapter 4. Time for Sex and Love\u003cbr\u003e\u003cbr\u003e PART 2 Unequal Before the Laws of Love \u003cbr\u003e\u003cbr\u003e Chapter 5. Class at first sight\u003cbr\u003e\u003cbr\u003e Chapter 6. The Age of singles    \u003cbr\u003e\u003cbr\u003e Chapter 7. Digital double standards\u003cbr\u003e\u003cbr\u003e Conclusion. Private matters\u003cbr\u003e\u003cbr\u003e Bibliography\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Society \u0026amp; culture: general [\u003ca title=\"See our other books on Society \u0026amp; culture: general\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Society%20\u0026amp;%20culture:%20general%20%5BJF%5D%22\"\u003eJF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Polity","offers":[{"title":"Brand New","offer_id":52503018963224,"sku":"9781509543519","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781509543519.jpg?v=1786324263","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-new-laws-of-love-online-dating-and-the-privatization-of-intimacy-hardback-9781509543519","provider":"Freshly Printed Books","version":"1.0","type":"link"}