{"product_id":"the-never-cold-call-again-online-playbook-the-definitive-guide-to-internet-marketing-success-paperback-softback-9780470503928","title":"The Never Cold Call Again Online Playbook; The Definitive Guide to Internet Marketing Success (Paperback \/ softback) 9780470503928","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Never Cold Call Again Online Playbook\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Definitive Guide to Internet Marketing Success\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eFrank J. Rumbauskas, Jr. (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470503928, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 29 October 2009\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages, Graphs: 1 B\u0026amp;W, 0 Color\u003cbr\u003e22.9 x 15.2 x 1.6 cm, 0.268 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAn all-in-one guide to online marketing from the \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eNever Cold Call Again\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eNever Cold Call Again,\u003c\/i\u003e Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in \u003ci\u003eThe Never Cold Call Again Online Playbook,\u003c\/i\u003e he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing.\u003c\/p\u003e \u003cp\u003eThe best marketers know all the secrets of using the Internet to fuel business growth. With \u003ci\u003eThe Never Cold Call Again Online Playbook,\u003c\/i\u003e you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eA comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business\u003c\/li\u003e \u003cli\u003eWritten by online marketing guru Frank Rumbauskas, bestselling author of \u003ci\u003eNever Cold Call Again\u003c\/i\u003e and \u003ci\u003eSelling Sucks\u003c\/i\u003e\n\u003c\/li\u003e \u003cli\u003eA revolutionary system for increasing sales without tired old selling tactics that no longer work anyway\u003c\/li\u003e \u003cli\u003eHow to explode your business with social media sites like Twitter and Facebook\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, \u003ci\u003eThe Never Cold Call Again Online Playbook\u003c\/i\u003e is the ultimate practical resource.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eForeword (\u003ci\u003eArmando Montelongo\u003c\/i\u003e).  \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I: Online Marketing Today.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1. Everything You Know About Internet Marketing Is Probably Wrong.\u003c\/p\u003e \u003cp\u003e2. Your Internet Marketing Goals.\u003c\/p\u003e \u003cp\u003e3. The Future of Internet Marketing.\u003c\/p\u003e \u003cp\u003e4. My System of Systems For Massive Online Success.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II: Building A Brand Online.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5. Your Online Identity: The Foundation of Internet Marketing Success.\u003c\/p\u003e \u003cp\u003e6. Create Instant (and Verifiable) Expert Status.\u003c\/p\u003e \u003cp\u003e7. Generate Instant (and Verifiable) Online Media Coverage.\u003c\/p\u003e \u003cp\u003e8. Position Yourself for Ongoing Media Coverage and Credibility.\u003c\/p\u003e \u003cp\u003e9. Offline Identity Builders to Boost Your Online Results.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III: Building Buzz Online.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10. What Is Buzz?\u003c\/p\u003e \u003cp\u003e11. Your Online Persona Will Make or Break You.\u003c\/p\u003e \u003cp\u003e12. Blogging to Create Buzz.\u003c\/p\u003e \u003cp\u003e13. Podcasting to Create Buzz.\u003c\/p\u003e \u003cp\u003e14. Vodcasting to Create Buzz.\u003c\/p\u003e \u003cp\u003e15. Tweeting to Create Buzz and Build a Following.\u003c\/p\u003e \u003cp\u003e16. Satire, Comedy, and Publicity Stunts to Stand Out and Attract Attention.\u003c\/p\u003e \u003cp\u003e17. The Ultimate Buzz-Builder: Your Own Social Network.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART IV: Generating Highly Target, High-Value Traffic.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e18. A Brief Background on Traffic-Generation and Search Engines.\u003c\/p\u003e \u003cp\u003e19. Your E-Mail List: Your Most Precious Online Asset.\u003c\/p\u003e \u003cp\u003e20. Instant Traffic: Cost-Effective Pay-Per-Click Marketing.\u003c\/p\u003e \u003cp\u003e21. Write Articles to Generate Traffic and Build Backlinks.\u003c\/p\u003e \u003cp\u003e22. How to Build Traffic -- and Your List -- with Internet Forums.\u003c\/p\u003e \u003cp\u003e23. The Hidden Value of Craigslist and Other Internet Classifieds Sites.\u003c\/p\u003e \u003cp\u003e24. Explode Your List with Free Giveaways.\u003c\/p\u003e \u003cp\u003e25. YouTube and Online Video: The New Ultimate Traffic Generator?\u003c\/p\u003e \u003cp\u003e26. Affiliates: Your Own Dealer\/Distributor Network.\u003c\/p\u003e \u003cp\u003e27. Joint Ventures: The Ultimate (and Fastest) List-Builders.\u003c\/p\u003e \u003cp\u003e28. Triple Your Results (or More) with Viral Tell-A-Friend Systems\u003c\/p\u003e \u003cp\u003e29. Use Online Contests to Generate Massive Traffic Spikes.\u003c\/p\u003e \u003cp\u003e30. Create Massive Profits in Minimal Time with Product Launches.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART V: Turning Traffic Into Sales.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e31. Home Page Structure: More Important Than You Think.\u003c\/p\u003e \u003cp\u003e32. Writing Copy: Your Online Sales Presentation.\u003c\/p\u003e \u003cp\u003e33. Your E-Mail Follow-Up System: Long-Term Profits on Autopilot.\u003c\/p\u003e \u003cp\u003e34. Up-Sells, Cross-Sells, and Down-Sells: Instant 50 Percent Sales Increase.\u003c\/p\u003e \u003cp\u003e35 Abandoned Shopping Carts: A Hidden Profit Center.\u003c\/p\u003e \u003cp\u003e36. Online Conversion Testing to Explode Your Profits.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART VI: Unlock Hidden Back-End Profits.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e37. Back-End Profits: Internet Marketing's Biggest Prize.\u003c\/p\u003e \u003cp\u003e38. Monetize Your List with Affiliate Promotions.\u003c\/p\u003e \u003cp\u003e39. Use Your Online Identity to Generate Offline Income.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAfterword: The Possibilities Are Endless.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAppendix: A Primer on Integration Marketing (Mark Joyner).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIndex.\u003c\/i\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52276328825112,"sku":"9780470503928","price":12.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470503928_160857.jpg?v=1781366766","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-never-cold-call-again-online-playbook-the-definitive-guide-to-internet-marketing-success-paperback-softback-9780470503928","provider":"Freshly Printed Books","version":"1.0","type":"link"}