{"product_id":"the-moderators-survival-guide-handling-common-tricky-and-sticky-situations-in-user-research-paperback-9780124047006","title":"The Moderator's Survival Guide; Handling Common, Tricky, and Sticky Situations in User Research (Paperback) 9780124047006","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Moderator's Survival Guide\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHandling Common, Tricky, and Sticky Situations in User Research\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003eThis book provides the tools you need for dealing with the common (and uncommon) situations you may encounter while moderating a user research session. \u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDonna Tedesco (Author), Fiona Tranquada (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780124047006, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 21 November 2013\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e364 pages, 120 illustrations (120 in full color)\u003cbr\u003e23.4 x 19 x 2.3 cm, 0.95 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"…guide to the moderating role played by researchers in product user research…Eighteen \"survival stories\" are included throughout the book, narrated by user researchers who have handled unexpected or awkward situations with study participants. Appendices consolidate recommendations of specific phrasing…\" --\u003cb\u003eProtoView.com, April 2014\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"This is a sample chapter from Donna Tedesco and Fiona Tranquada’s new book, The Moderator’s Survival Guide: Handling Common, Tricky, and Sticky Situations in User Research. 2014 Morgan Kaufmann.\" --\u003cb\u003eUXmatters.com, April 7, 2014\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eThe Moderator's Survival Guide\u003c\/i\u003e is your indispensable resource for navigating the rocky shoals of your one-on-one user research sessions. Inside, you’ll find guidance for nearly 100 diverse situations (ranging from business-as-usual to tricky and sticky) that might occur during usability studies, contextual inquiries, or user interviews.\u003c\/p\u003e  \u003cp\u003eAs a moderator, you are responsible for the well-being of the participant, your study, and your organization. You must be prepared for anything that may happen, from your technology failing to the participant quailing. Use this guide to identify your best next steps, react appropriately, and survive any challenges that comes your way. \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003ePart 1: Your Moderation Toolkit\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1. Moderation Matters: Power, Responsibility, and Style\u003c\/p\u003e \u003cp\u003eChapter 2.  In the Trenches: Six Steps for Handling Situations\u003c\/p\u003e \u003cp\u003e Chapter 3.  Mix and Match: Your Moderation Patterns Toolbox  \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePart 2: Your Survival Guide \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4. Recruiting Mishaps: Participants You Weren't Expecting\u003c\/p\u003e \u003cp\u003eChapter 5.  Participant Misconceptions: Not What the Participant was Expecting.  \u003c\/p\u003e \u003cp\u003eChapter 6. Some Guidance Required: Participants in Need of Shepherding. Chapter 7.  Make it Work: Handling Technical Obstacles \u003c\/p\u003e\n\u003cp\u003e Chapter 8. Is This Right? Responding to Uncertain Participants. \u003c\/p\u003e\n\u003cp\u003e Chapter 9. What's Going On? Recovering from External Interruptions. \u003c\/p\u003e\n\u003cp\u003e Chapter 10. Get on Track: Overcoming Momentum Blockers. \u003c\/p\u003e\n\u003cp\u003e Chapter 11. Take the Wheel: Guiding Wayward Participants. \u003c\/p\u003e\n\u003cp\u003e Chapter 12.  A Delicate Touch: Addressing Sensitive Situations \u003c\/p\u003e\n\u003cp\u003e Chapter 13. Uncomfortable Interactions: Responding to Awkward Situations \u003c\/p\u003e\n\u003cp\u003e Chapter 14. Safety First: Minimizing Emotional and Physical Distress  \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePart 3: Improving Your Skills\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15.  An Ounce of Prevention: Avoiding and Mitigating Situations\u003c\/p\u003e \u003cp\u003eChapter 16. Sharpening Steel: How to Improve Your Skills and Help Others Improve Theirs\u003c\/p\u003e \u003cp\u003eAppendix A. What to Say\u003c\/p\u003e \u003cp\u003eAppendix B. Preparing for a Successful Session\u003c\/p\u003e \u003cp\u003eAppendix C. Resources\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Human-computer interaction [\u003ca title=\"See our other books on Human-computer interaction\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Human-computer%20interaction%20%5BUYZ%5D%22\"\u003eUYZ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Morgan Kaufmann","offers":[{"title":"Default Title","offer_id":46648193974552,"sku":"9780124047006","price":29.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780124047006.jpg?v=1694089263","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-moderators-survival-guide-handling-common-tricky-and-sticky-situations-in-user-research-paperback-9780124047006","provider":"Freshly Printed Books","version":"1.0","type":"link"}