{"product_id":"the-militarys-business-designing-military-power-for-the-future-hardback-9781107094772","title":"The Military's Business; Designing Military Power for the Future (Hardback) 9781107094772","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Military's Business\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eDesigning Military Power for the Future\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eArgues that Western militaries must reform in order to become viable businesses that address relevant security issues within realistic budgets.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMikkel Vedby Rasmussen (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781107094772, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 5 March 2015\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e232 pages, 9 b\/w illus.\u003cbr\u003e23.5 x 15.8 x 1.6 cm, 0.5 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'The Military's Business is both a crash course in military and business strategy and an empirical analysis of historical developments. At its finest, the book manages to apply philosophical terms to mundane phenomena such as defense procurement and management and, in doing so, it makes a number of interesting reflections on how societies think about and utilize their militaries.' Nikolaj K. Andersen, Global Readers' Club (www.globalreadersclub.com)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eIf the military were a business, would you buy shares? Over recent years, Western armed forces, particularly the US, have been costing more yet achieving less. At the same time, austerity measures are reducing defence budgets. This book uses defence data to examine the workings of modern Western militaries and explore what kind of strategies can overcome this gap between input and output. Instead of focusing on military strategy, Mikkel Vedby Rasmussen seeks to draw on the ideas of business strategy to assess alternative business cases - reforming military HR to combat instability in the 'Global South' or utilising new technologies to overcome the prohibitive costs of current systems. Analysing the philosophical, strategic and budgetary underpinnings of these alternatives, he concludes that a more radical break from current military organisational practices is needed which would allow them to fit within a nation's overall national security system without ever-increasing budgets.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Introduction\u003cbr\u003e 2. The modern military system\u003cbr\u003e 3. The modern military system: the US case\u003cbr\u003e 4. The counterinsurgency business model\u003cbr\u003e 5. Converging technologies business model\u003cbr\u003e 6. Designer wars.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Political economy [\u003ca title=\"See our other books on Political economy\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Political%20economy%20%5BKCP%5D%22\"\u003eKCP\u003c\/a\u003e], Politics \u0026amp; government [\u003ca title=\"See our other books on Politics \u0026amp; government\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Politics%20\u0026amp;%20government%20%5BJP%5D%22\"\u003eJP\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46265601327384,"sku":"9781107094772","price":79.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781107094772i.jpg?v=1696792160","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-militarys-business-designing-military-power-for-the-future-hardback-9781107094772","provider":"Freshly Printed Books","version":"1.0","type":"link"}