{"product_id":"the-medium-is-still-the-message-marshall-mcluhan-for-our-time-hardback-9781501783661","title":"The Medium Is Still the Message; Marshall McLuhan for Our Time (Hardback) 9781501783661","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Medium Is Still the Message\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eMarshall McLuhan for Our Time\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eGrant N. Havers (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781501783661\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 15 September 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e216 pages\u003cbr\u003e22.9 x 15.2 x 1.5 cm, 0.907 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eThe Medium Is Still the Message \u003c\/i\u003e\u003c\/b\u003e\u003cb\u003epresents Marshall McLuhan, history's foremost philosopher of media, as the indispensable guide for understanding the impact of technologies. \u003c\/b\u003eMcLuhan (1911-1980) shows that media are not simply tools of communication: they create new environments with transformational effects on politics, economics, culture, identity, religion, and nature. Grant N. Havers argues that McLuhan's key insight -\"the medium is the message\" - is even more relevant today as humanity grapples with the unintended effects of new media.\u003c\/p\u003e\n\u003cp\u003eAs McLuhan demonstrated, a lack of understanding about the power of media technologies allows these entities to become idols that enslave their makers. At the same time, they encourage human beings to act like gods who can reinvent reality itself, all the while leading to the decline of literacy, the weakening of democracy, the resurgence of tribalism within the global village, and the elusive search for identity in cyberspace.\u003ci\u003e The Medium Is Still the Message \u003c\/i\u003eultimately offers good news: using McLuhan's insights, human beings can escape the technological cave that they have fashioned for themselves.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction\u003cbr\u003e1. A Biography\u003cbr\u003e2. Understanding and Misunderstanding Media\u003cbr\u003e3. Making History through Media\u003cbr\u003e4. Rear-View Mirror Politics\u003cbr\u003e5. Mother Goose and Peter Pan Executives\u003cbr\u003e6. New Media Are Nature\u003cbr\u003e7. The Divided Global Village\u003cbr\u003e8. The Retrieval of the Book\u003cbr\u003e9. The Electric Cave\u003cbr\u003e10. Surviving the Apocalypse\u003cbr\u003eConclusion\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Northern Illinois University Press","offers":[{"title":"Brand New","offer_id":52610560590104,"sku":"9781501783661","price":86.78,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-medium-is-still-the-message-marshall-mcluhan-for-our-time-hardback-9781501783661","provider":"Freshly Printed Books","version":"1.0","type":"link"}