{"product_id":"the-masterbrand-mandate-the-management-strategy-that-unifies-companies-and-multiplies-value-hardback-9780471356592","title":"The Masterbrand Mandate; The Management Strategy That Unifies Companies and Multiplies Value (Hardback) 9780471356592","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Masterbrand Mandate\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Management Strategy That Unifies Companies and Multiplies Value\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eLynn B. Upshaw (Author), Earl L. Taylor (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471356592, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 22 September 2000\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e336 pages\u003cbr\u003e24.8 x 16.1 x 2.9 cm, 0.617 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eStarbucks, The Gap und Nike gehören zu den Spitzenmarken. \"The Masterbrand Mandate\" analysiert die Branding-Strategien, mit denen diese Markennamen zum Begriff geworden sind und sich von der Konkurrenz abheben. Untersucht wird, welche Bedeutung die Förderung und Pflege eines Gemeinschaftsgefühls hat, und zwar sowohl innerhalb des Unternehmens als auch bei Kunden, strategischen Planern und in den globalen Märkten.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eBuilt to Change.\u003cbr\u003e \u003cbr\u003e MANDATE: BUILD THE CUSTOMER'S COMMUNITY.\u003cbr\u003e \u003cbr\u003e Grow the Masterbrand Community.\u003cbr\u003e \u003cbr\u003e Interactivate the Brand.comm.\u003cbr\u003e \u003cbr\u003e Extend the Online Community.\u003cbr\u003e \u003cbr\u003e Masterbrand: Sun Microsystems.\u003cbr\u003e \u003cbr\u003e THE INSIDE JOB: COACH THE CUSTOMER'S TEAM.\u003cbr\u003e \u003cbr\u003e Coach the Customer's Team.\u003cbr\u003e \u003cbr\u003e Organize to Brand-Build.\u003cbr\u003e \u003cbr\u003e Masterbrand: Charles Schwab \u0026amp; Co.\u003cbr\u003e \u003cbr\u003e Unify the Diverse Community.\u003cbr\u003e \u003cbr\u003e THE WORLD OUTSIDE: MANEUVER THE MASTERBRAND.\u003cbr\u003e \u003cbr\u003e Outbrand the Competition.\u003cbr\u003e \u003cbr\u003e Masterbrand: America Online.\u003cbr\u003e \u003cbr\u003e Interglocalize the Masterbrand.\u003cbr\u003e \u003cbr\u003e Moving Forward with the Mandate.\u003cbr\u003e \u003cbr\u003e Epilogue.\u003cbr\u003e \u003cbr\u003e Endnotes.\u003cbr\u003e \u003cbr\u003e Additional Sources.\u003cbr\u003e \u003cbr\u003e Acknowledgments.\u003cbr\u003e \u003cbr\u003e Index.\u003cbr\u003e \u003cbr\u003e About the Authors.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52293391450392,"sku":"9780471356592","price":28.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471356592.jpg?v=1781639549","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-masterbrand-mandate-the-management-strategy-that-unifies-companies-and-multiplies-value-hardback-9780471356592","provider":"Freshly Printed Books","version":"1.0","type":"link"}