{"product_id":"the-marketing-blueprint-business-blueprints-paperback-softback-9780631187158","title":"The Marketing Blueprint; Business Blueprints (Paperback \/ softback) 9780631187158","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Marketing Blueprint\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eBusiness Blueprints\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eChristine Ennew (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780631187158, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 30 March 1993\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e262 pages\u003cbr\u003e24.3 x 17.3 x 1.9 cm, 0.482 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Marketing: An Overview. \u003cp\u003e2. Marketing Strategy and Planning.\u003c\/p\u003e \u003cp\u003e3. Information for Marketing Decisions.\u003c\/p\u003e \u003cp\u003e4. Understanding the Marketing Environment.\u003c\/p\u003e \u003cp\u003e5. Understanding Buyer Behaviour.\u003c\/p\u003e \u003cp\u003e6. Market Segmentation.\u003c\/p\u003e \u003cp\u003e7. Market Targeting.\u003c\/p\u003e \u003cp\u003e8. Market Positioning.\u003c\/p\u003e \u003cp\u003e9. Managing the Marketing Mix.\u003c\/p\u003e \u003cp\u003e10. Product Decisions.\u003c\/p\u003e \u003cp\u003e11. Pricing Decisions.\u003c\/p\u003e \u003cp\u003e12. Promotion Decisions.\u003c\/p\u003e \u003cp\u003e13. Place Decisions.\u003c\/p\u003e \u003cp\u003e14. Implementing Marketing Strategy.\u003c\/p\u003e \u003cp\u003eSuggestions for Further Reading.\u003c\/p\u003e \u003cp\u003eReferences.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Brand New","offer_id":52316776366360,"sku":"9780631187158","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780631187158.jpg?v=1781824703","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-marketing-blueprint-business-blueprints-paperback-softback-9780631187158","provider":"Freshly Printed Books","version":"1.0","type":"link"}